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The supposed new marketing sheet for Xbox 360  (Source: Gamernode)
Microsoft to upgrade Xbox 360 Core to Arcade-centric package, but still no hard drive

Reports from Belgian gaming blogs covering the Leipzig Games Convention indicate that Microsoft will replace the Xbox 360 Core system with a superior version – and at likely without any change at the price point. The new entry-level system, called “Xbox 360 Arcade: Just Play,” will still lack a hard disk drive, but will be packaged with a 256MB memory card. Its namesake comes from the fact that the new system will come with five Xbox Live Arcade games. Additionally, the new Core system will come with a wireless controller, replacing the current wired one.

The upper-class versions of the Xbox 360 will also receive taglines as part of a marketing effort. The Xbox 360 Premium system will be tagged with the words “Go Pro,” while the Xbox 360 Elite will carry the words “Go Big.”

The latest production batches of Xbox 360 Premium units in the U.S. now feature an HDMI port, signifying Microsoft’s move to the “Zephyr” motherboard that was first introduced in the Xbox 360 Elite. The next move could be for Microsoft to manufacture Xbox 360 Core units with the “Zephyr” motherboard as well.

The news comes from a Microsoft source in Belgium, who sent the following email to Gamernode:

"The embargo just lifted on some news I got earlier. At an as of yet unknown date, the Core will be completely phased out and repackaged as the 'Xbox Arcade: Just Play' pack. It will come with 5 games (I assume Uno and Pac-Man are two since I believe I saw them on the box art shown), a 256 mb memory card, and will be priced at 279. I'm not 100% sure about this part, but my notes say it will have an HDMI exit, but no cable in the box."

Gaming blog Kotaku also backs up the story, claiming the new Core system and marketing behind the Xbox 360 will also apply to the North American market come this holiday season.



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RE: Just me?
By afkrotch on 8/21/2007 3:42:32 AM , Rating: 2
Yes the pic does look pretty Photoshopped.

Also, does anyone really care? I mean, a few arcade games and a 256 meg mem card. Wow! Gotta get me one of those. *sarcastic*


RE: Just me?
By daftrok on 8/21/2007 3:54:02 AM , Rating: 2
Actually with the 256 mb you can save games and not be left out of the rest of the community when it comes to gaming. You can finally play online, save things, get classical games, and even watch trailers and listen to music and view photos. Granted you are limited with the 256 mb but at least you can do the basic functions that the upper echelon models can do for a lot cheaper.


RE: Just me?
By afkrotch on 8/21/2007 4:05:04 AM , Rating: 2
Too bad the arcade games will take a sizeable portion. Demos are out of the question, as 256 meg is not enough. I think a 5 gig hdd would be more beneficial. Or toss in a 10 gig. How about giving the Core a 20 gig hdd, while moving the Premium to a 60 gig.


RE: Just me?
By squeezee on 8/21/2007 4:41:06 AM , Rating: 3
Its unlikely a 5 or 10 GB HDD would cost any less than a 20GB model. HDDs have a price floor after all, the motor, casing, read assembly, etc. are esentially fixed costs.


RE: Just me?
By FITCamaro on 8/21/2007 7:45:25 AM , Rating: 2
If they moved the Core to a 20GB drive and the Premium to a 60GB, that would be awesome. Then every model would support a hard drive. Wouldn't help all the previous Core owners but still. It would also offer even more value over the PS3 then. Nearly the same size hard drive for $250 less. It would also make sense since its kind of odd for the Premium to have a 20GB and the Elite a 120GB.


RE: Just me?
By bkm32 on 8/21/2007 8:20:27 AM , Rating: 2
MS should further differentiate the Elite from the other two SKUs by including a wi-fi adapter or have it built-in. Then, eventually (8-12 mths) phase this "option" into the other two SKUs.


RE: Just me?
By Josh7289 on 8/21/2007 2:50:42 PM , Rating: 2
Yeah, seriously, the thing the 360 needs most is built in Wi-Fi, even it it's only on the Elite unit. It's one the major things holding me back -- I just don't want to run another cable from my router on one side of my house to my TV on the other.


RE: Just me?
By Locutus465 on 8/21/2007 4:57:57 PM , Rating: 2
An excellent suggestion Microsoft should pay attention to. Particularly with ubiquitous HDMI I can't think of any real reason to get an Elite over a premium unless you plan on downloading movies.


RE: Just me?
By rpsgc on 8/21/2007 5:29:02 AM , Rating: 2
And wireless controller. The old Core had a wired controller.


RE: Just me?
By iFX on 8/21/2007 7:35:14 AM , Rating: 4
No it looks like MS Paint - they saved money by using an in house app. :)


RE: Just me?
By Locutus465 on 8/21/2007 4:56:05 PM , Rating: 2
Considering that 256MB card + wireless controller matches the x-box up nicely price/value wise with a Wii, Microsoft should be excited since it will make x-box much more competitive with the Wii from a value stand point. This means that along with following through on more family oriented content and marketing you'll be getting moms and dads looking at buying x-boxes rather than Nintendos which can only be a good thing for Microsoft’s bottom line.


"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation














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