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Sony sets goal of recycling one pound of old electronics for every pound of new products sold

Sony wants its stuff back – but only if you’re done with it. Sony Electronics announced a new national recycling program for consumer electronics, called the Sony Take Back Recycling Program, which allows consumers to recycle all Sony-branded products for no fee at 75 Waste Management (WM) Recycle America eCycling drop-off centers throughout the U.S (PDF).

The program also allows consumers to recycle other manufacturers' consumer electronics products at market prices, and may include a recycling fee for some types of materials.

The program, which begins on September 15, was developed in collaboration with WM Recycle America, LLC, a wholly owned subsidiary of Waste Management, Inc.

As the Sony Take Back Recycling program expands, the number of eCycling drop-off centers will increase to at least 150 sites within a year, with at least one location in every state through a combination of WM Recycle America locales and WM external service partners. Sony and WM Recycle America are also working towards the goal of having enough drop-off locations in all 50 states so there is a recycling center within 20 miles of 95 percent of the U.S. population.

"Providing the highest level of service and support doesn't stop once a purchase is made. We believe it is Sony's responsibility to provide customers with end-of-life solutions for all the products we manufacture," said Stan Glasgow, president and chief operating officer of Sony Electronics. "Through the Take Back Recycling Program, our customers will know that their Sony products will be recycled in an environmentally responsible manner."

Glasgow said that by making the recycling of Sony products easy and convenient, the company expects to reach its goal of recycling one pound of old consumer electronics equipment for every pound of new products sold.

A study by the U.S. Environmental Protection Agency showed that in 2005 used or unwanted electronics amounted to about 1.9 to 2.2 million tons. Of that, some 1.5 to 1.9 million tons was primarily discarded in landfills, and only 345,000 to 379,000 tons were recycled.



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one to one ratio
By Martimus on 8/19/2007 10:44:32 PM , Rating: 2
I love how they set a goal to get a one to one ratio of broken equipment to new equipment sold. That means that they expect everything they sell to break. Very nice goal to set, indeed.




RE: one to one ratio
By Korr on 8/20/2007 1:05:26 AM , Rating: 2
I love how you never learned how to read properly. You should make that your goal.

quote:
...the company expects to reach its goal of recycling one pound of old consumer electronics equipment for every pound of new products sold.


The only time the word "broken" was mentioned was in the title which DT wrote up, not Sony.


RE: one to one ratio
By Martimus on 8/20/2007 12:01:39 PM , Rating: 2
That was so nice of you to try to insult me. I feel so blessed.


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