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Sony sets goal of recycling one pound of old electronics for every pound of new products sold

Sony wants its stuff back – but only if you’re done with it. Sony Electronics announced a new national recycling program for consumer electronics, called the Sony Take Back Recycling Program, which allows consumers to recycle all Sony-branded products for no fee at 75 Waste Management (WM) Recycle America eCycling drop-off centers throughout the U.S (PDF).

The program also allows consumers to recycle other manufacturers' consumer electronics products at market prices, and may include a recycling fee for some types of materials.

The program, which begins on September 15, was developed in collaboration with WM Recycle America, LLC, a wholly owned subsidiary of Waste Management, Inc.

As the Sony Take Back Recycling program expands, the number of eCycling drop-off centers will increase to at least 150 sites within a year, with at least one location in every state through a combination of WM Recycle America locales and WM external service partners. Sony and WM Recycle America are also working towards the goal of having enough drop-off locations in all 50 states so there is a recycling center within 20 miles of 95 percent of the U.S. population.

"Providing the highest level of service and support doesn't stop once a purchase is made. We believe it is Sony's responsibility to provide customers with end-of-life solutions for all the products we manufacture," said Stan Glasgow, president and chief operating officer of Sony Electronics. "Through the Take Back Recycling Program, our customers will know that their Sony products will be recycled in an environmentally responsible manner."

Glasgow said that by making the recycling of Sony products easy and convenient, the company expects to reach its goal of recycling one pound of old consumer electronics equipment for every pound of new products sold.

A study by the U.S. Environmental Protection Agency showed that in 2005 used or unwanted electronics amounted to about 1.9 to 2.2 million tons. Of that, some 1.5 to 1.9 million tons was primarily discarded in landfills, and only 345,000 to 379,000 tons were recycled.



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RE: I just sell my old stuff
By dude on 8/18/2007 1:15:28 AM , Rating: 2
Maryland has plenty of recycle centers.

I live in Philly and work in NJ doing recycling of old computer, peripherals, electronics, and metals. Believe it or not, the motherboard, pound for pound, is the most expensive part in recycle $ worth, next to the individual add-in cards. Then comes the hard drive, then the power supply and cdrom/floppy drives. The steel chassis and plastic are worth very little, however, in volume, is still worth a few cents a pound. Pound for pound, the power/data/monitor/dvi cables are worth more than the power supply and floppy/cdrom combined!

We get in alot of defect Cisco, HP, and IBM boards and they get sent to be destroyed and recycled. You would not believe the amount of this stuff that comes in to us on a weekly basis. Usually, a few tons a week at minimum. So when your Cisco, HP, IBM, or other server component costs so much, you know why... the defect rate _during_ manufacturing is very very high! That, or Quality Control is really really high! :)


RE: I just sell my old stuff
By Christopher1 on 8/19/2007 3:13:25 PM , Rating: 2
Maryland does have plenty of recycling centers, however the ones that are accessible to regular consumers like myself will not take computer components. They will only take aluminum, plastics that have the recycling number 1 or 2 on them, etc.

They won't take any motherboards, hard drives, etc... though I pretty much take care of that by disassembling any hard drive that goes bad (have only had one at home), taking all the screws and stuff out, then putting it out for recycling in the normal metal recycles.


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