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Sony sets goal of recycling one pound of old electronics for every pound of new products sold

Sony wants its stuff back – but only if you’re done with it. Sony Electronics announced a new national recycling program for consumer electronics, called the Sony Take Back Recycling Program, which allows consumers to recycle all Sony-branded products for no fee at 75 Waste Management (WM) Recycle America eCycling drop-off centers throughout the U.S (PDF).

The program also allows consumers to recycle other manufacturers' consumer electronics products at market prices, and may include a recycling fee for some types of materials.

The program, which begins on September 15, was developed in collaboration with WM Recycle America, LLC, a wholly owned subsidiary of Waste Management, Inc.

As the Sony Take Back Recycling program expands, the number of eCycling drop-off centers will increase to at least 150 sites within a year, with at least one location in every state through a combination of WM Recycle America locales and WM external service partners. Sony and WM Recycle America are also working towards the goal of having enough drop-off locations in all 50 states so there is a recycling center within 20 miles of 95 percent of the U.S. population.

"Providing the highest level of service and support doesn't stop once a purchase is made. We believe it is Sony's responsibility to provide customers with end-of-life solutions for all the products we manufacture," said Stan Glasgow, president and chief operating officer of Sony Electronics. "Through the Take Back Recycling Program, our customers will know that their Sony products will be recycled in an environmentally responsible manner."

Glasgow said that by making the recycling of Sony products easy and convenient, the company expects to reach its goal of recycling one pound of old consumer electronics equipment for every pound of new products sold.

A study by the U.S. Environmental Protection Agency showed that in 2005 used or unwanted electronics amounted to about 1.9 to 2.2 million tons. Of that, some 1.5 to 1.9 million tons was primarily discarded in landfills, and only 345,000 to 379,000 tons were recycled.

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RE: Good idea
By marvdmartian on 8/17/2007 4:27:00 PM , Rating: 2
I think maybe you missed my point. I support recycling, and do more than my part to make certain that my paper, aluminum & plastics are turned in to a recycling center (lucky for me, where I work we recycle everything, and I can simply turn that stuff in there).

What I said was, if you want to get wholesale acceptance of recycling to happen, you have to make it no cost to the consumer (and thus, generator) of the items you want recycled. Like what's said below, add it to the taxes, or to the cost of the items when purchased (who's going to notice an extra 3-cents on a gallon of milk or 2-liter bottle of soda??), and no one will bitch about it. Make people pay up front, and they don't notice.....make them pay to recycle, and they'll fight it.

Plus, you have to consider that the state I live in, Texas, has an abundance of land for landfills, so there's less of a worry about recycling (the city I live in, with 100K population, has NO forced recycling). Consider this..... we could have a landfill that's 2.5 times the size of Rhode Island, and it would still only take up 1% of our land mass!

I'm not saying that no recycling is right, I'm just saying that it's not going to be welcomed here, if people have to pay for it. :)

"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997

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