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Sony sets goal of recycling one pound of old electronics for every pound of new products sold

Sony wants its stuff back – but only if you’re done with it. Sony Electronics announced a new national recycling program for consumer electronics, called the Sony Take Back Recycling Program, which allows consumers to recycle all Sony-branded products for no fee at 75 Waste Management (WM) Recycle America eCycling drop-off centers throughout the U.S (PDF).

The program also allows consumers to recycle other manufacturers' consumer electronics products at market prices, and may include a recycling fee for some types of materials.

The program, which begins on September 15, was developed in collaboration with WM Recycle America, LLC, a wholly owned subsidiary of Waste Management, Inc.

As the Sony Take Back Recycling program expands, the number of eCycling drop-off centers will increase to at least 150 sites within a year, with at least one location in every state through a combination of WM Recycle America locales and WM external service partners. Sony and WM Recycle America are also working towards the goal of having enough drop-off locations in all 50 states so there is a recycling center within 20 miles of 95 percent of the U.S. population.

"Providing the highest level of service and support doesn't stop once a purchase is made. We believe it is Sony's responsibility to provide customers with end-of-life solutions for all the products we manufacture," said Stan Glasgow, president and chief operating officer of Sony Electronics. "Through the Take Back Recycling Program, our customers will know that their Sony products will be recycled in an environmentally responsible manner."

Glasgow said that by making the recycling of Sony products easy and convenient, the company expects to reach its goal of recycling one pound of old consumer electronics equipment for every pound of new products sold.

A study by the U.S. Environmental Protection Agency showed that in 2005 used or unwanted electronics amounted to about 1.9 to 2.2 million tons. Of that, some 1.5 to 1.9 million tons was primarily discarded in landfills, and only 345,000 to 379,000 tons were recycled.

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Sony's quality is too high for this....
By Conman530 on 8/17/2007 3:15:03 PM , Rating: 2
Its not like M$ or Dell that has this program, every product from those companies that I have has broken 1 time or another...

Every sony product I have is still in almost new condition: an old cassette walkman from the early 1980s, my Playstation (the old gray square one), my Playstation 2 (original version), and all of the peripherals. I even have a set of 6 sony 1.44MB floppy disks that still function fine. I find it hard to believe that sony will be able to find all of this defective stuff to recycle... their QC is too high. :D

By omnicronx on 8/17/2007 3:24:05 PM , Rating: 2
Or maybe when you buy an expensive product, you implement your own quality control. If i were to buy a Lexus, and a Ford, which one do you think i am going to take after better?
Sony makes quality products, but unless you take care of them they are no better than any other comparable product after 10-15 years =P . i'm really a sony hater this week..

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