Sony wants its stuff back – but only if you’re done with it.
Sony Electronics announced a new national recycling program for consumer
electronics, called the Sony Take Back Recycling Program, which allows consumers
to recycle all Sony-branded products for no fee at 75 Waste Management (WM)
Recycle America eCycling drop-off
centers throughout the U.S (PDF).
The program also allows consumers to recycle other
manufacturers' consumer electronics products at market prices, and may include
a recycling fee for some types of materials.
The program, which begins on September 15, was developed in
collaboration with WM Recycle America, LLC, a wholly owned subsidiary of Waste
As the Sony Take Back Recycling program expands, the number
of eCycling drop-off centers will increase to at least 150 sites within a year,
with at least one location in every state through a combination of WM Recycle
America locales and WM external service partners. Sony and WM Recycle America
are also working towards the goal of having enough drop-off locations in all 50
states so there is a recycling center within 20 miles of 95 percent of the U.S.
"Providing the highest level of service and support
doesn't stop once a purchase is made. We believe it is Sony's responsibility to
provide customers with end-of-life solutions for all the products we
manufacture," said Stan Glasgow, president and chief operating officer of
Sony Electronics. "Through the Take Back Recycling Program, our customers
will know that their Sony products will be recycled in an environmentally
Glasgow said that by making the recycling of Sony products
easy and convenient, the company expects to reach its goal of recycling one
pound of old consumer electronics equipment for every pound of new products
A study by the U.S. Environmental Protection Agency showed
that in 2005 used or unwanted electronics amounted to about 1.9 to 2.2 million
tons. Of that, some 1.5 to 1.9 million tons was primarily discarded in
landfills, and only 345,000 to 379,000 tons were recycled.
quote: they're not losing money on recycling, are they?