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Sprint has big plans for its WiMAX technology, including up to $5 billion in investments

Sprint Nextel described plans during the Sprint Ahead Technology Summit regarding its WiMAX services. Rather than simply calling it WiMAX, Sprint will market the technology as “XOHM” – pronounced like ZOAM.

A soft launch of the WiMAX network is expected by the end of 2007 in the Chicago and Baltimore/Washington markets. XOHM commercial services are expected to be available beginning in the first half of 2008. The company expects to begin offering 4G mobile broadband services up to two years ahead of other national wireless carriers.

Barry West, president of 4G Mobile Broadband and Sprint’s CTO, noted that XOHM is “expected to mobilize the Internet by driving the convergence of telecommunications, consumer electronics and the computer industries. WiMAX service is being designed to create synergies among disparate industries through an ecosystem of chipsets, devices, networks, services/content and distribution to deliver broadband with speeds up to five times faster than current third-generation wireless devices.” West added that ecosystem partners, including Google, have committed to embed 50 million WiMAX chipsets in devices.

Under its planned network sharing agreement with Clearwire, which was announced last month, Sprint Nextel currently expects the network buildout to reach 100 million people by the end of 2008 with Sprint providing coverage to 70 million and Clearwire to 30 million people. Sprint’s coverage is expected to grow to approximately 125 million people by the end of 2010. At that level of buildout, the potential market would include an estimated 48 million U.S. households, nearly 5 million small office/home office subscribers, and more than 130 million consumer electronics devices – according to Sprint’s estimates.

Sprint Nextel expects to invest approximately $2.5 billion in capital for WiMAX through year-end 2008. Beyond 2008, network build is expected to be increasingly success-based. The company currently expects that extending its coverage to approximately 125 million people by year-end 2010 would require an additional capital expenditure of approximately $2.5 billion for a total investment of $5 billion.

The WiMAX initiative is expected to generate positive Free Cash Flow beginning in 2011 as the annual OIBDA contribution is expected to exceed capital expenditures, working capital and other cash requirements.

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By UNCjigga on 8/17/2007 12:10:03 PM , Rating: 1
Seriously, I think this is one of the dumbest brand names I've heard in a while, but I guess nowadays its all about "multilanguage branding" and owning teh Google keyword search FTW.

/me crosses legs, puts palms together in front of chest and meditates


By ninjit on 8/17/2007 12:51:31 PM , Rating: 3
Yeh, How can they seriously think that sounds better than "Sprint WiMax"

Plus listen to this guy's quote:
WiMAX service is being designed to create synergies among disparate industries through an ecosystem of...

Sheesh, he must be shopping at Buzzword-Bonanza, I don't think he has a clue what he's talking about.

By theapparition on 8/20/2007 7:37:00 AM , Rating: 2
Anytime the word "synergy" is used in a press release, run away..........

By kamra on 8/17/2007 12:55:19 PM , Rating: 2
yeah... i have to agree, it's hard to pronounce. Still, the idea of 4G is pretty cool; that is to have a bunch of devices constantly connected. i wonder if we'll start to have firewalls & anti-virus programs for these mobile devices?

By UNCjigga on 8/17/2007 2:15:21 PM , Rating: 5
I can see it now...
"ZOHMG I gets teh Intarweb and pr0ns in 4G!!!"

By Gul Westfale on 8/17/2007 8:03:17 PM , Rating: 2
lol +1 for you.

"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA

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