With the increasing Chinese middle-class, many manufacturers are looking to the country for new and expanding markets for their products. One of the categories of products in high demand in China is electronics such as computers and portable phones.
To try to capture some of this market, Gateway announced availability of its products in China. Today Gateway unveiled new notebook and desktop computers as well as displays for the Chinese market.Gateway products are now available in PC malls and retail stores across China including the Best Buy store in Shanghai. The PCs Gateway is peddling to Chinese customers include Intel Core 2 Duo processors and the Windows Vista Operating system.
“China is home to some of the world's most savvy computer users and we're confident they will recognize the value Gateway brings to this market,” said Ed Coleman, Gateway's CEO. “We believe Gateway's strong history of quality and innovation, combined with Digital China's outstanding reputation for service and support, will lead to success in the marketplace.”
Even with the Chinese government censoring Internet access, computers and electronics remain big business in the country. Gateway now competes with other computer companies such as Lenovo, Toshiba and others in the Chinese market.The Chinese computer industry is growing by leaps and bounds; in 1990 85,000 computers were sold in Mainland China. In 1999, 4.7 million computers sold in mainland China, representing a 56% annual growth. Looking at these figures, it’s no wonder computer companies are rushing to enter the Chinese market.
Ironically, many of the computer manufacturers just now entering the retail market in China are actually building their computers in China and sourcing computer components built in China. Computer components are one of China’s biggest exports, in 1999 China exported $3.91 billion in computer components. In the first seven months of 2000 alone China exported $2.77 billion in computer components.