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Nearly a third of Xbox 360 owners oblivious to Xbox Live Arcade

Microsoft was proud to boast at Gamefest 2007 that its Xbox Live gaming service has garnered more than 7.1 million users, reports GamesIndustry. Not only are there many gamers going online – they are also buying content. Microsoft said the attach rate for Xbox Live Arcade games is about six to seven games per user.

While Microsoft’s entertainment and devices division saw a loss last quarter, the company is making money from its Xbox Live service. According to Gamasutra, Xbox Live Arcade games see an average 156 percent financial return over 12 months for titles published so far, with over $30 million made on the service to date.

Interestingly enough, the gains that Microsoft is enjoying from its Xbox Live service doesn’t come from its entire user base. According to industry research from Frank N. Magid Associates, cited by GameDaily, 30 percent of Xbox 360 owners have never even heard of Xbox Live Arcade. And of those who have used Xbox Live Arcade, only 28 percent have purchased at least one game from the service.

Even with Xbox Live Arcade penetration not at its full potential, Microsoft is predicting that it will rack up 45 million downloads and more than 100 games on the service by the end of 2007.

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RE: Best online gaming system.
By cbo on 8/14/2007 3:59:59 PM , Rating: 3
HTPC users don't care about using the 360 to extend their HTPC's capabilities

I do and lots of other people on the htpc forums I frequent do also. Especially if you have more than one HDTV, at one point it was one of the few extenders that supported HD.

I have a prepaid Gold memberships and I feel it is worth it and cheap. It only get expensive when your console suffers from RROD. I also game a lot of my PC which was kick ass last year. Thats why I feel console will always have their appeal. They deliver consistent gaming quality(I did not say the absolute best quality ,for all my pc fanboys out there)for the price of a high-end graphics card( PS3 vs 8800GTX). And there is less headaches also, driver issues and some obscure program that is running in the background that causes your system to lock up. I love gaming on both platforms but besides RROD( which is a big besides) I know my 360 will play the game.

"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer

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