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Did you know that the PS3 can play Blu-ray movies? Most gamers don’t

Much of the credit for Blu-ray Discs’ rapid surge in sales beginning in 2007 is given to the launch of the PlayStation 3. Sony’s newest console brought to the market an incredible value for the high-definition home theater enthusiast.

The PlayStation 3 remains one of the market’s cheapest, but most capable Blu-ray Disc movie players – but oddly enough, that fact isn’t as well known as one may believe. In fact, research results released by NPD Group suggest that the majority of gamers, including owners of Xbox 360 or PlayStation 3 consoles, are oblivious to their machine’s high-definition capabilities.

Amazingly, the report finds that only 40 percent of PlayStation 3 owners knew that the games machine was fully capable of playing Blu-ray Disc movies. And of those who knew about the Blu-ray feature, only half had used it to play a movie during the last 10 times they used the console. The remaining half who knew about the movie player capabilities do not take advantage of the feature.

While movies may not be on every gamer’s agenda, only 30 percent of Xbox 360 owners knew of the machine’s high-definition gaming output capabilities, with the number rising to 50 percent in the case of PS3 owners. This suggests that the majority of current generation gaming still takes place on standard-definition televisions.

"The industry is still in its infancy with regard to this "next-gen" and all the expanded capabilities of the systems," said NPD analyst Anita Frazier to 1UP. "Gameplay is still king, and it may take awhile for the awareness and usage of the additional features to really take hold with consumers."

Those with HDTVs may be wishing for a high-definition Wii, but given the NPD Group’s findings, it’s easy to understand why Nintendo isn’t yet interested.

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RE: I'm Not Suprised
By Nik00117 on 8/14/2007 2:52:21 PM , Rating: 2
100% in agreement.

Look at the typical PC gamer (from my experience)

He researhed every part in his own rig
He read dozens of reviews deceding which parts to get
He then did research on price/performance
He then built this rig himself with own hands interseted in EVERY compent that went in it.

He is very intersted in HD videos and so forth because he is impressed by the technology, he is very intersted in all the bells and whistles. Its just not just about gaming, if it was just about gaming for me I wouldn't of spent over 3k on PC parts in the last year... With no job going from BD to X-mas.

Now lets look at the console game

1. He wants a system that works (AKA not XBOX 360)
2. He wants a system with titles that he wants to play
3. He wants a good price, he cannot jusifty paying 1000-1200 for a gaming machine.

So here is how you design a console
1. Make sure you got contracts with all the major gameing corps to ensure you get the best titles on your system
2. Make sure that your system is stable and WORKS! AKA low failure rate.
3. Make it affordable.

Follow those 3 rules and will you succed. Weather or not your console can handle 21 gigs of bandwitdh of 10 I don't think the avg console gamer cares about anything else.

I look at the PS3 specs, Xbox 360 specs and so forth because i'm interseted in them. The console gamer typically doesn't care. He just wants better graphics amazing gameplay and realbilty.

Give him those things with the price point and you got yourself a winning console.

As simple as that.

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