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Did you know that the PS3 can play Blu-ray movies? Most gamers don’t

Much of the credit for Blu-ray Discs’ rapid surge in sales beginning in 2007 is given to the launch of the PlayStation 3. Sony’s newest console brought to the market an incredible value for the high-definition home theater enthusiast.

The PlayStation 3 remains one of the market’s cheapest, but most capable Blu-ray Disc movie players – but oddly enough, that fact isn’t as well known as one may believe. In fact, research results released by NPD Group suggest that the majority of gamers, including owners of Xbox 360 or PlayStation 3 consoles, are oblivious to their machine’s high-definition capabilities.

Amazingly, the report finds that only 40 percent of PlayStation 3 owners knew that the games machine was fully capable of playing Blu-ray Disc movies. And of those who knew about the Blu-ray feature, only half had used it to play a movie during the last 10 times they used the console. The remaining half who knew about the movie player capabilities do not take advantage of the feature.

While movies may not be on every gamer’s agenda, only 30 percent of Xbox 360 owners knew of the machine’s high-definition gaming output capabilities, with the number rising to 50 percent in the case of PS3 owners. This suggests that the majority of current generation gaming still takes place on standard-definition televisions.

"The industry is still in its infancy with regard to this "next-gen" and all the expanded capabilities of the systems," said NPD analyst Anita Frazier to 1UP. "Gameplay is still king, and it may take awhile for the awareness and usage of the additional features to really take hold with consumers."

Those with HDTVs may be wishing for a high-definition Wii, but given the NPD Group’s findings, it’s easy to understand why Nintendo isn’t yet interested.

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RE: I'm Not Suprised
By robinthakur on 8/14/2007 5:58:12 AM , Rating: 2
OK, nobody take this the wrong way, but who cares what the average salary is in the US? Either you buy a PS3 or an Xbox360 or you don't, the reasons are not especially important. The only emotional problems displayed in this thread is the preachyness of somebody who needs to tell everybody about his work ethic and his possessions and also the whinyness of somebody else claiming that a cutting edge game machine and TV should be able to be readily acquired for less than $10 each. Having said that, I respect the former more, as I have more in common with him.

I think that its best to aim high then you aren't disappointing anybody with regards to console design and support of new technology. I use all the capabilities of each of the three main consoles fully on a large HD TV and have no complaints that they're included. Sony/MS need to work on the marketing more. From the UK ads for the PS3, no mention is really made of games let alone hi-def video playback, are they surprised that regular people don't know? I'd say there's more awareness in the UK, from what the report says abcou the US. Remember also that a console has to survive (in theory) for roughly 5 year cycles, so hopefully, more users will be more tech savvy in the future.

Videogames/HDTV are a luxury, they are not basic rights. Not everybody can afford them, and if they could you most likely wouldn't want them ;) At least you can't bootleg them and buy fake PS3's and fake Xbox 360's lol.


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