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Did you know that the PS3 can play Blu-ray movies? Most gamers don’t

Much of the credit for Blu-ray Discs’ rapid surge in sales beginning in 2007 is given to the launch of the PlayStation 3. Sony’s newest console brought to the market an incredible value for the high-definition home theater enthusiast.

The PlayStation 3 remains one of the market’s cheapest, but most capable Blu-ray Disc movie players – but oddly enough, that fact isn’t as well known as one may believe. In fact, research results released by NPD Group suggest that the majority of gamers, including owners of Xbox 360 or PlayStation 3 consoles, are oblivious to their machine’s high-definition capabilities.

Amazingly, the report finds that only 40 percent of PlayStation 3 owners knew that the games machine was fully capable of playing Blu-ray Disc movies. And of those who knew about the Blu-ray feature, only half had used it to play a movie during the last 10 times they used the console. The remaining half who knew about the movie player capabilities do not take advantage of the feature.

While movies may not be on every gamer’s agenda, only 30 percent of Xbox 360 owners knew of the machine’s high-definition gaming output capabilities, with the number rising to 50 percent in the case of PS3 owners. This suggests that the majority of current generation gaming still takes place on standard-definition televisions.

"The industry is still in its infancy with regard to this "next-gen" and all the expanded capabilities of the systems," said NPD analyst Anita Frazier to 1UP. "Gameplay is still king, and it may take awhile for the awareness and usage of the additional features to really take hold with consumers."

Those with HDTVs may be wishing for a high-definition Wii, but given the NPD Group’s findings, it’s easy to understand why Nintendo isn’t yet interested.



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Not Helping Matters...
By bplewis24 on 8/13/2007 12:21:22 PM , Rating: 3
It doesn't help when sales people at Best Buy and the like spread misinformation about the consoles. On more than one occasion I've had friends of mine call me to confirm completely erronious information given to them by the sales team regarding a PS3 or Xbox360.

One sales person actually told my friend that the PS3 can play high def movies but that "it's really not in high definition, so you might as well just buy an upconverting DVD player."

Brandon




"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton

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