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Did you know that the PS3 can play Blu-ray movies? Most gamers don’t

Much of the credit for Blu-ray Discs’ rapid surge in sales beginning in 2007 is given to the launch of the PlayStation 3. Sony’s newest console brought to the market an incredible value for the high-definition home theater enthusiast.

The PlayStation 3 remains one of the market’s cheapest, but most capable Blu-ray Disc movie players – but oddly enough, that fact isn’t as well known as one may believe. In fact, research results released by NPD Group suggest that the majority of gamers, including owners of Xbox 360 or PlayStation 3 consoles, are oblivious to their machine’s high-definition capabilities.

Amazingly, the report finds that only 40 percent of PlayStation 3 owners knew that the games machine was fully capable of playing Blu-ray Disc movies. And of those who knew about the Blu-ray feature, only half had used it to play a movie during the last 10 times they used the console. The remaining half who knew about the movie player capabilities do not take advantage of the feature.

While movies may not be on every gamer’s agenda, only 30 percent of Xbox 360 owners knew of the machine’s high-definition gaming output capabilities, with the number rising to 50 percent in the case of PS3 owners. This suggests that the majority of current generation gaming still takes place on standard-definition televisions.

"The industry is still in its infancy with regard to this "next-gen" and all the expanded capabilities of the systems," said NPD analyst Anita Frazier to 1UP. "Gameplay is still king, and it may take awhile for the awareness and usage of the additional features to really take hold with consumers."

Those with HDTVs may be wishing for a high-definition Wii, but given the NPD Group’s findings, it’s easy to understand why Nintendo isn’t yet interested.



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Old news
By Murst on 8/13/2007 12:02:39 PM , Rating: 2
I thought it was pretty much an accepted fact that people are clueless about the electronics they buy.

However, just because people are clueless about what they buy, that doesn't mean they don't use the features. For example, my dad had no clue about the electronics he had at his house, but it was still hooked up properly, as I did it for him. So, even though only 30% may know that xbox is HD capable, more may be using it.

There's probably very few people in the world who know the products they buy completely. As long as there's someone who can hook it up and configure it for you (be it a family member, paid installer, or friend), it all turns out ok.

If I had to buy a new water heater, I'd probably be clueless about what to pick and go off suggestions and have an installer hook it up... and I'm willing to bet there's a site out there somewhere that makes fun of the way people buy and hook up water heaters. And they'd be making fun of people like me. :)




RE: Old news
By Zulli85 on 8/13/2007 1:16:44 PM , Rating: 2
I could not agree more with the topic of this article. I have a couple of friends who own a 360, and they just have it hooked up to a tube tv or maybe even a flatscreen. Even so, they have no idea what the system is actually capable of doing.


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