backtop


Print 75 comment(s) - last by KrisFujiZ.. on Aug 15 at 5:58 PM

AMD launches a new website to educate the consumer on the evils of Intel

AMD is enjoying the fact the European Commission charged Intel for anticompetitive measures. The company enjoys the fact so much it has launched a new pseudo-advertising campaign website providing updates on the case. The new AMD website, breakfree.amd.com, provides all the information you would ever need to know on the allegations. Additionally, the site provides information on antitrust, competition and procurement.

Of course, since it is an AMD site the information is going to favor AMD. There is no mention of the official response from Intel regarding the subject matter. All the industry quotes cited by AMD reflect negatively on Intel. Not that I am trying to defend Intel or anything, but only the European Commission has charged Intel. Nothing has been proven and until there is an official ruling on the issue, I reserve my opinion on Intel’s tactics.

At the end of the day, a corporation’s primary goals are to make money. I highly doubt AMD intends to educate buyers about a competitive marketplace. However, since it is the only direct Intel competitor, it wants a bigger slice of pie. The company enjoyed major growth with the launch of Opteron and Athlon 64. The company also struck a major deal with Dell – a once Intel only house.

Sadly, like every other company, with growth and a performance-leading product, they get arrogant. The once great Intel lost the battle to 1.0 GHz to AMD’s Athlon and moved towards the clock-happy Netburst architecture. While the Netburst architecture, in its later days, had no troubles beating out the Athlon XP, the Athlon 64 and Opteron was a tougher sell.

AMD was in the lead for quite a bit, through the end of Northwood and the lifetime of Prescott, Smithfield and Presler. This is where the arrogance sets in. AMD’s fabrication processes, processors and competition was a bit lackluster. The K8 architecture remains around, after launching over three years ago. AMD is barely pushing out 65nm products and continues to hock new 90nm products. Not much has really changed from the AMD lineup except the move to dual-core.

Intel saw the mistakes of its clock-happy era and arrogance and released Conroe. The company is also on a fast track plan of shrinking fabrication processes every other year and launching completely new architectures in-between. AMD could learn a thing or two from Intel’s stringent roadmap.

I will give AMD the benefit of the doubt though. They might have a killer next-generation product, but from the early testing I have performed on Barcelona, there is no light at the end of the tunnel -- with the K10 generation at least. However, AMD isn’t planning to issue DVT samples of Barcelona to partners until later this month. Who knows, maybe they somehow gained an extra 10% in clock-for-clock performance since then.

There is still light at the end of the tunnel in the long-run. AMD’s recent Technology Analyst day revealed interesting details of the company’s modular Fusion architecture. Maybe Fusion is just what AMD needs to swing the pendulum back into its favor. Either way, AMD has a tough road ahead.

The late launch of its quad-core processors, nearly a year after Intel, and the new Phenom branding will keep the marketing team busy. There’s a lot the company needs to do, but “breaking free” is the least of its problems.


Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: wow
By The Sword 88 on 8/13/2007 1:13:45 AM , Rating: 2
I would say Intel stayed strong through good advertising and brand awareness even wehn AMD had a better product.

My parents who know little to nothing about PCs are unaware of AMD's existence much less its product lines. Everyone knows Intel though.

So while all the guys at the LAN parties knew about AMD your average user had no idea who they were and therefore stuck with Intel.

Also many businesses were already confortable with Intel CPUs and when they upgraded they stuck with Intel instead of switching to AMD even though they may have gotten better performance with AMD

I believe taht is why Intel stayed ahead but if AMD can prove Intel cheate then good for them and I will believe it with no trouble.


"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates

Related Articles



Latest By Anh Tuan Huynh
More NVIDIA SLI Chipsets Around the Corner
September 25, 2007, 7:40 AM
NVIDIA Prepares New AMD IGPs
September 25, 2007, 7:39 AM
NVIDIA Launches Intel IGP
September 25, 2007, 7:25 AM
Intel Shows Off 32nm Test Shuttle
September 18, 2007, 4:34 PM
Intel Sets Official "Penryn" Launch Date
September 18, 2007, 1:17 PM
VIA Launches EPIA SN With 1.8 GHz Processor
September 17, 2007, 4:00 PM
Freescale Licenses AMD Technologies
September 17, 2007, 3:43 PM
AMD Adds Triple-Core Processors to Roadmap
September 17, 2007, 2:45 PM
Lenovo Announces Solar Power Capable Desktop
September 13, 2007, 2:00 PM













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki