Print 75 comment(s) - last by KrisFujiZ.. on Aug 15 at 5:58 PM

AMD launches a new website to educate the consumer on the evils of Intel

AMD is enjoying the fact the European Commission charged Intel for anticompetitive measures. The company enjoys the fact so much it has launched a new pseudo-advertising campaign website providing updates on the case. The new AMD website,, provides all the information you would ever need to know on the allegations. Additionally, the site provides information on antitrust, competition and procurement.

Of course, since it is an AMD site the information is going to favor AMD. There is no mention of the official response from Intel regarding the subject matter. All the industry quotes cited by AMD reflect negatively on Intel. Not that I am trying to defend Intel or anything, but only the European Commission has charged Intel. Nothing has been proven and until there is an official ruling on the issue, I reserve my opinion on Intel’s tactics.

At the end of the day, a corporation’s primary goals are to make money. I highly doubt AMD intends to educate buyers about a competitive marketplace. However, since it is the only direct Intel competitor, it wants a bigger slice of pie. The company enjoyed major growth with the launch of Opteron and Athlon 64. The company also struck a major deal with Dell – a once Intel only house.

Sadly, like every other company, with growth and a performance-leading product, they get arrogant. The once great Intel lost the battle to 1.0 GHz to AMD’s Athlon and moved towards the clock-happy Netburst architecture. While the Netburst architecture, in its later days, had no troubles beating out the Athlon XP, the Athlon 64 and Opteron was a tougher sell.

AMD was in the lead for quite a bit, through the end of Northwood and the lifetime of Prescott, Smithfield and Presler. This is where the arrogance sets in. AMD’s fabrication processes, processors and competition was a bit lackluster. The K8 architecture remains around, after launching over three years ago. AMD is barely pushing out 65nm products and continues to hock new 90nm products. Not much has really changed from the AMD lineup except the move to dual-core.

Intel saw the mistakes of its clock-happy era and arrogance and released Conroe. The company is also on a fast track plan of shrinking fabrication processes every other year and launching completely new architectures in-between. AMD could learn a thing or two from Intel’s stringent roadmap.

I will give AMD the benefit of the doubt though. They might have a killer next-generation product, but from the early testing I have performed on Barcelona, there is no light at the end of the tunnel -- with the K10 generation at least. However, AMD isn’t planning to issue DVT samples of Barcelona to partners until later this month. Who knows, maybe they somehow gained an extra 10% in clock-for-clock performance since then.

There is still light at the end of the tunnel in the long-run. AMD’s recent Technology Analyst day revealed interesting details of the company’s modular Fusion architecture. Maybe Fusion is just what AMD needs to swing the pendulum back into its favor. Either way, AMD has a tough road ahead.

The late launch of its quad-core processors, nearly a year after Intel, and the new Phenom branding will keep the marketing team busy. There’s a lot the company needs to do, but “breaking free” is the least of its problems.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

I had been wondering...
By Saist on 8/10/2007 6:29:24 PM , Rating: 1
I had been wondering for several months how far into Intel's Pocket Anandtech / Dailytech was. First it was passing off known bugs and issues as factual statements of performance. Then it was simply re-wording Intel press releases. Then it was failing to examine the FSB issues with Conroe based processors. Then it was failing to examine realistic system stability, what happens when the system does hit 100% memory usage and hits 100% processor usage. Then it was failing to even question the real world application of benchmarks published by Intel... Then there was the recent matter over Kris being ignored during the Analyst day.

Then this post. Has it ever occurred to AT/DT that they LOST all of their journalistic integrity literally last year? I find it sad that I can now rely on TheRegister and TheInquirer to deliver more truthful reporting than AT/DT.

Congratulations Anandtech / Dailytech. You have officially passed Toms Hardware Guides as the number one tech site to avoid.

RE: I had been wondering...
By TejTrescent on 8/10/2007 6:49:45 PM , Rating: 3
I recommend you educate yourself about the difference between a blog and an article.

By KristopherKubicki on 8/10/2007 6:59:59 PM , Rating: 2
Then there was the recent matter over Kris being ignored during the Analyst day.

I'm guessing that was an isolated incident. AMD reached out and touched us for this article:

RE: I had been wondering...
By Ringold on 8/11/2007 12:03:09 AM , Rating: 2
First of all, Toms Hardware is impossible to surpass in lack of integrity -- unless they've improved significantly during the past year or so; I've ignored them. I wont reward them with ad views to see if they've changed their stripes.

Second of all, most of that is FUD as no tech site I visit regularly has made a giant issue of any of that.

It's amazing that DT points out in a blog that AMD has dropped the ball and expresses hope that it eventually is able to catch back up and zealots come crawling out of the woodwork to question their integrity. Tech sites haven't hardly recommended an AMD chip since Conroe's debut and it's possible Barcelona will fail to change that as Intel's refreshed chips hit the market. DT's just calling it as they see it!

RE: I had been wondering...
By Anh Huynh on 8/11/2007 3:26:49 AM , Rating: 2
I'll recommend an AMD product...I just went to Fry's today. They had the Athlon X2 BE-2300 with an ECS 6100 motherboard for $89. Can't really beat that on the Intel side.

It still amazes me how cheap things have gotten. Just two years ago, a cheap dual-core system was the Pentium D 820.

RE: I had been wondering...
By JumpingJack on 8/12/2007 1:33:28 AM , Rating: 2
I saw the same deal... cursed myself for picking up a 3600+ and biostar board a week before. Oh well... ce la vi'

Nonetheless, this is part of AMD's real problem since Conroe launched. Their top end flagship product at the time of launch was pushed to the lower 1/2 of the mid-range, and it has taken squeezing blood from a turnip to get a 6000+ out there to reach the mid-range offering of the C2D line.

AMD, logically, adjusted the prices for the price/performance curve to line up, thus making it possible to recommend an AMD CPU for the lower price points... but we can see how this has affected the bottom line.

Finally, with the lead in litho-node, Intel has been able to more or less relegate any single core CPU to the Sempron/Celeron class and make dual core mainstream... this is killing AMD in costs as they were slower to transition from single to dual... this has nothing to do with Intel being a monopoloy and everything to do with them having a significant technological lead especially on the manufacturing side.

RE: I had been wondering...
By Willie on 8/13/2007 4:49:59 PM , Rating: 2

ce la vi'

That'd be c'est la vie , btw.

RE: I had been wondering...
By sfjf11 on 8/13/2007 2:07:51 PM , Rating: 3
long time dailytech readers learn to accept the bias dt/at like to show towards intel. it's life

"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
Related Articles

Latest By Anh Tuan Huynh
More NVIDIA SLI Chipsets Around the Corner
September 25, 2007, 7:40 AM
NVIDIA Prepares New AMD IGPs
September 25, 2007, 7:39 AM
NVIDIA Launches Intel IGP
September 25, 2007, 7:25 AM
Intel Shows Off 32nm Test Shuttle
September 18, 2007, 4:34 PM
Intel Sets Official "Penryn" Launch Date
September 18, 2007, 1:17 PM
VIA Launches EPIA SN With 1.8 GHz Processor
September 17, 2007, 4:00 PM
Freescale Licenses AMD Technologies
September 17, 2007, 3:43 PM
AMD Adds Triple-Core Processors to Roadmap
September 17, 2007, 2:45 PM
Lenovo Announces Solar Power Capable Desktop
September 13, 2007, 2:00 PM

Most Popular ArticlesSmartphone Screen Protectors – What To Look For
September 21, 2016, 9:33 AM
UN Meeting to Tackle Antimicrobial Resistance
September 21, 2016, 9:52 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Update: Problem-Free Galaxy Note7s CPSC Approved
September 22, 2016, 5:30 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki