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AMD launches a new website to educate the consumer on the evils of Intel

AMD is enjoying the fact the European Commission charged Intel for anticompetitive measures. The company enjoys the fact so much it has launched a new pseudo-advertising campaign website providing updates on the case. The new AMD website,, provides all the information you would ever need to know on the allegations. Additionally, the site provides information on antitrust, competition and procurement.

Of course, since it is an AMD site the information is going to favor AMD. There is no mention of the official response from Intel regarding the subject matter. All the industry quotes cited by AMD reflect negatively on Intel. Not that I am trying to defend Intel or anything, but only the European Commission has charged Intel. Nothing has been proven and until there is an official ruling on the issue, I reserve my opinion on Intel’s tactics.

At the end of the day, a corporation’s primary goals are to make money. I highly doubt AMD intends to educate buyers about a competitive marketplace. However, since it is the only direct Intel competitor, it wants a bigger slice of pie. The company enjoyed major growth with the launch of Opteron and Athlon 64. The company also struck a major deal with Dell – a once Intel only house.

Sadly, like every other company, with growth and a performance-leading product, they get arrogant. The once great Intel lost the battle to 1.0 GHz to AMD’s Athlon and moved towards the clock-happy Netburst architecture. While the Netburst architecture, in its later days, had no troubles beating out the Athlon XP, the Athlon 64 and Opteron was a tougher sell.

AMD was in the lead for quite a bit, through the end of Northwood and the lifetime of Prescott, Smithfield and Presler. This is where the arrogance sets in. AMD’s fabrication processes, processors and competition was a bit lackluster. The K8 architecture remains around, after launching over three years ago. AMD is barely pushing out 65nm products and continues to hock new 90nm products. Not much has really changed from the AMD lineup except the move to dual-core.

Intel saw the mistakes of its clock-happy era and arrogance and released Conroe. The company is also on a fast track plan of shrinking fabrication processes every other year and launching completely new architectures in-between. AMD could learn a thing or two from Intel’s stringent roadmap.

I will give AMD the benefit of the doubt though. They might have a killer next-generation product, but from the early testing I have performed on Barcelona, there is no light at the end of the tunnel -- with the K10 generation at least. However, AMD isn’t planning to issue DVT samples of Barcelona to partners until later this month. Who knows, maybe they somehow gained an extra 10% in clock-for-clock performance since then.

There is still light at the end of the tunnel in the long-run. AMD’s recent Technology Analyst day revealed interesting details of the company’s modular Fusion architecture. Maybe Fusion is just what AMD needs to swing the pendulum back into its favor. Either way, AMD has a tough road ahead.

The late launch of its quad-core processors, nearly a year after Intel, and the new Phenom branding will keep the marketing team busy. There’s a lot the company needs to do, but “breaking free” is the least of its problems.

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DailyTech = Neutrality?
By ReeZun on 8/10/2007 5:33:41 PM , Rating: 2
... but from the early testing I have performed on Barcelona, there is no light at the end of the tunnel -- with the K10 generation at least.

There was an article which stated:

“AMD engineers stress to DailyTech that this benchmark was premature, and that final silicon and software will allow for SSE optimizations and better performance.”

Though I don't believe the article is still available, google captured it in several instances.

It’s almost laughable to think that anyone (or any entity) – including Dailytech – could somehow obtain REAL benchmark data at an event, at a time when AMD is dead-set against revealing ANY benchmark data. Just the fact they allowed you to run a benchmark should tell you that it wasn’t the final product (or that it was somehow crippled or not optimized).

When AMD is ready to supply the world with benchmark results, it will. It won’t come as a result of someone who thought they could sneak in a benchmark off of a thumbdrive.

RE: DailyTech = Neutrality?
By masher2 on 8/10/2007 6:08:52 PM , Rating: 2
> " a time when AMD is dead-set against revealing ANY benchmark data."

I think I speak for all of us here when I say-- I hope you're right, and that Barcelona will surprise us. I hope...but my head tells me otherwise.

The fact that we doubt this isn't based on any "anti-AMD" bias. When a company has a clearly superior product, they don't try to suppress benchmarks-- they cram them down your teeth.

I'm sure Barcelona at launch will outperform at least slightly the benches we've already seen. But will it be enough to turn the tide? Well...hope springs eternal to the human breast.

RE: DailyTech = Neutrality?
By James Holden on 8/10/2007 6:57:54 PM , Rating: 2
Though I don't believe the article is still available, google captured it in several instances.

No need for conspiracy theories. The articles are all still there:

RE: DailyTech = Neutrality?
By Anh Huynh on 8/10/2007 9:17:29 PM , Rating: 2
During a time when the competitor [Intel] is beating you, you don't sit quietly without attempting to hype a product. Intel was losing in performance to AMD's Athlon 64 X2 with its Smithfield and Presler Netburst processors, so what did they do? They let journalists benchmark early Conroe, Kentsfield and recently Penryn systems around two quarters before launch.

If they have a killer product, they would have nothing to hide, unless AMD marketing works backwards or something.

I have nothing against AMD, used to root for the underdog, and I've reported plenty of AMD news without a mention of Intel, from roadmaps, to new product launches. My opinion doesn't skew my normal reporting, I've simply formed opinions from my observations of the facts.

"It seems as though my state-funded math degree has failed me. Let the lashings commence." -- DailyTech Editor-in-Chief Kristopher Kubicki
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