DailyTech Digest: AMD Breaks Free
Anh Tuan Huynh
August 10, 2007 12:05 PM
comment(s) - last by
AMD launches a new website to educate the consumer on the evils of Intel
AMD is enjoying the fact the
European Commission charged Intel
for anticompetitive measures. The company enjoys the fact so much it has launched a new pseudo-advertising campaign website providing updates on the case. The new AMD website,
, provides all the information you would ever need to know on the allegations. Additionally, the site provides information on antitrust, competition and procurement.
Of course, since it is an AMD site the information is going to favor AMD. There is no mention of the
official response from Intel
regarding the subject matter. All the industry quotes cited by AMD reflect negatively on Intel. Not that I am trying to defend Intel or anything, but only the European Commission has charged Intel. Nothing has been proven and until there is an official ruling on the issue, I reserve my opinion on Intel’s tactics.
At the end of the day, a corporation’s primary goals are to make money. I highly doubt AMD intends to educate buyers about a competitive marketplace. However, since it is the only direct Intel competitor, it wants a bigger slice of pie. The company enjoyed major growth with the launch of Opteron and Athlon 64. The company also struck a major deal with Dell – a once Intel only house.
Sadly, like every other company, with growth and a performance-leading product, they get arrogant. The once great Intel lost the battle to 1.0 GHz to AMD’s Athlon and moved towards the clock-happy Netburst architecture. While the Netburst architecture, in its later days, had no troubles beating out the Athlon XP, the Athlon 64 and Opteron was a tougher sell.
AMD was in the lead for quite a bit, through the end of
and the lifetime of
. This is where the arrogance sets in. AMD’s fabrication processes, processors and competition was a bit lackluster. The K8 architecture remains around, after launching over three years ago. AMD is
barely pushing out 65nm
products and continues to
hock new 90nm products
. Not much has really changed from the AMD lineup except the move to dual-core.
Intel saw the mistakes of its clock-happy era and arrogance and released
. The company is also on a fast track plan of shrinking fabrication processes every other year and launching completely new architectures in-between. AMD could learn a thing or two from Intel’s stringent roadmap.
I will give AMD the benefit of the doubt though. They might have a killer next-generation product, but from the
early testing I have performed
, there is no light at the end of the tunnel -- with the K10 generation at least. However, AMD isn’t planning to
issue DVT samples
to partners until later this month. Who knows, maybe they somehow gained an extra 10% in clock-for-clock performance since then.
There is still light at the end of the tunnel in the long-run. AMD’s recent Technology Analyst day revealed interesting details of the company’s
modular Fusion architecture
is just what AMD needs to swing the pendulum back into its favor. Either way, AMD has a tough road ahead.
The late launch of its quad-core processors, nearly a year after Intel, and the
new Phenom branding
will keep the marketing team busy. There’s a lot the company needs to do, but “breaking free” is the least of its problems.
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Mad at AMD
8/10/2007 3:11:56 PM
Why are you Dailytech guys always so mad at AMD? You act as if Intel should be the only producer of CPU's. If AMD, was out of the way, Intel could focus on making more profitable CPU's without having to worry about the competition.
They are both good companies that keep us in a situation where the software can't keep up with the hardware. I just wish they would use the same socket to make things easier.
Lighten up already, if you lost money on AMD or Intel stock, say so up front so we know what your beef is.
RE: Mad at AMD
8/10/2007 3:45:39 PM
I've never been mad at AMD! :P
RE: Mad at AMD
8/10/2007 3:58:59 PM
My computer got outdated because of competition. If there were no competition my computer would last me at least for three years.
I know many people who bought E6600 for $330 but after only 6 months the Quad core Q6600 dropped to $290 !!
Competition is only good for rich people who can upgrade their computer every month. But poor guy like me don't have the money to upgrade his computer every 6 months or even a year............
RE: Mad at AMD
8/10/2007 4:09:30 PM
Competition is always good, period. Your computer didn't get worse due to competition...newer products got
. Your machine is still able to do everything today it can (and just as fast) as it did when you first purchased it. It's only "worse" by comparison.
Without competition, we'd still be buying PC's from IBM for $6,000 each. We might be up to the color monitor and 32-bit cpu stage by now...or we might not.
I'm sure Anh hopes AMD will not only survive, but thrive in the future, and any "anger" perceived in his blog is simply fear that AMD's current actions are counterproductive to that end.
"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
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