Print 54 comment(s) - last by Locutus465.. on Aug 10 at 2:35 PM

Xbox 360 Halo 3 Special Edition Console will be priced at $399.99  (Source: Microsoft)

The Xbox 360 Premium will now feature an MSRP of $349.99  (Source: Microsoft)
Microsoft's Xbox 360 gets its first official price cut

When Sony cut the price on its 60GB PlayStation 3, the industry turned its spotlight on Microsoft for a response. Shortly after Sony's price cut, Wedbush Morgan Securities analyst Michael Pachter predicted that Microsoft would cut the price of the Xbox 360 Elite, Premium and Core to $399, $349 and $249 respectively.

Shortly after Pachter's comments, Microsoft Game Studios VP Shane Kim hinted that a price cut was indeed in store for the Xbox 360. Kim noted that Microsoft needed to better compete with Wii in the entry-level arena. "We need to compete effectively for that customer and part of that is getting to the mass market price point for the console. We definitely are working on that area," remarked Kim.

"The timing depends on a lot of different factors and we'll just keep evaluating those," added Microsoft's Robbie Bach.

The chatter surrounding the price cuts became deafening once leaked sales flyers for major retailers began hitting the web. Ads for Wal-Mart and Toy "R" Us showed the Xbox 360 Premium priced at $349. One day later, a Circuit City ad was leaked which mirrored the $349 price for the Premium and added $449 and $279 price tags for the Elite and Core respectively.

Today, Microsoft officially announced the price drops for the three existing Xbox 360 SKUs. Beginning August 8, the Elite, Premium and Core will carry an MSRP of $449.99, $349.99 and $279.99 respectively.

In addition, the previously announced Xbox 360 Halo 3 Special Edition Console will be priced at $399.99 when it hits store shelves in September. The Halo 3-themed Xbox 360 features an HDMI port like the more expensive Elite and an "authentic Spartan green-and-gold finish." Microsoft also notes that the console will come with a Play and Charge kit.

Those that rush out to buy the new cheaper Xbox 360s may wish to go ahead and register for Microsoft’s new online service site for the console – it’s likely that you may need it in the future. In fact, many may just simply want to wait until the new Falcon-based Xbox 360s hit store shelves despite the current temptation of lower prices.

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RE: Too little...
By Locutus465 on 8/8/2007 9:55:47 AM , Rating: 2
Thank you for making my point....

For someone who owns an HD-TV to be predisposed to purchasing say and xbox 360 (or playstation) v. Wii, those systems have to have something very compelling that the Wii doesn't have (particularly given the difference in price). In the realm of hardware that's the ability to push out more pixels than just 480p's worth... Since 480p is "good enough", is that a compelling enough reason to spend the extra money when a cheaper system has a superior game play? Not really... It's just not worth the extra expense. So we're left with the only reason to buy an x-box being because they the platform has a game you can't go the rest of your life with out playing... For me that's Halo 3, but even with that I'm not willing to shell out the extra $$$ to buy an x-box at current prices... I'll wait a bit longer for a lower price, I'm sure a great many others will too... Which is what I'm getting at, if you want to move consoles, price matters a great deal more than Sony or Microsoft like to pretend it does!!!

RE: Too little...
By BMFPitt on 8/8/2007 5:09:11 PM , Rating: 2
The Wii and the 360/PS3 are vastly different systems that have vastly different purposes. Price gives an advantage to Nintendo, but price has little to do with why so many people with want them. Most people who only have a Wii would still have that Wii even if the other consoles were prices identically.

I can't think of a single game currently out that I would want to play on both consoles. It would either be fun on the Wii or it would be fun on the traditional console.

I'm very happy with my Wii60.

RE: Too little...
By Locutus465 on 8/10/2007 2:35:03 PM , Rating: 2
From where I sit it seems to me they all play video games... Which is what most people I know do with a gaming system... play games... Perhaps there is some HD/blueray dvd watching, but primarly gaming...

Perhaps a more serious gamer might pick up on differences like which machine is better at what genera of games, but much to MS and Sony's horror, they have discovered that "serious gamers" don't make up the vast majority of the console market... Thus, price is king... Or at least a factor for gamers like me who would love an xbox but after shelling out $1,000 on our TV's we feel like even $350 is abit much given the price of games.

"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer

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