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Toshiba HD-A35  (Source: AV Watch)
The third time's a charm with Toshiba's HD DVD player lineup

Toshiba isn't standing still when it comes to the development of HD DVD players. The company announced today that it has revamped its entry-level, mid-range and high-end players and that all three will retail for under $500.

"With a majority market share in unit sales of next generation DVD players, consumers are speaking loud and clear, and they are adopting HD DVD as their HD movie format of choice," said Jodi Sally, VP of Marketing for Toshiba's Digital A/V Group. "Because of the proven manufacturing efficiencies of the HD DVD format, Toshiba can bring this level of innovation in technology to a new generation of players with cutting-edge functionality at affordable prices."

The first new model is the entry-level HD-A3. Toshiba didn't divulge many details on the HD-A3 other than the fact that it features 1080i output. The mid-range HD-A30 adds support for 1080p output along with what Toshiba calls "CE-Link" or HDMI-CEC. CE-Link allows for a two-way connection between the HD DVD player and TV over HMDI.

The high-end HD-A35 also features 1080p support and CE-Link, but also adds support for Deep Color over HDMI, 5.1 channel analog audio output and High Bit Rate 7.1 Audio over HDMI.

All three players feature a slimmer exterior design with rounded edges and a high-gloss black finish. According to Toshiba, the third generation players are half as tall as the first generation units.

Toshiba's HD-A30 will be available in September at a price of $399.99. The HD-A3 and HD-A35 will be available in October with price tags of $299.99 and $499.99 respectively.



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RE: pretty silly
By Guyver on 8/6/2007 4:58:19 PM , Rating: 2
I hate to be Master of the Obvious, but 1080p displays didn't hit mainstream until 2006. Everything made prior to 2006 is either a 1080i or 720p display. Translation: There's a whole lot more 1080i HDTVs than you realize and seeing how all these players are selling for a premium, cost-conscious consumers may comparison shopping for "as required" hardware and not interested in paying a premium price for features that they cannot take advantage of.


RE: pretty silly
By FITCamaro on 8/6/2007 5:45:41 PM , Rating: 1
quote:
Everything made prior to 2006 is either a 1080i or 720p display


There were 1080p displays before 2006. They just cost a shit ton more than they do now.


RE: pretty silly
By Samus on 8/6/2007 11:30:55 PM , Rating: 2
He did say 'mainstream'

I'm sure there have been 1080p displays for years, but trying to purchase one at best buy before 2006 was infact impossible.


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