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First Apple, now Google -- who's up next for the phone game?

According to a story published in the Wall Street Journal, Google continues its development of the GPhone, a new prototype mobile phone that could be available to consumers within a year.  The Journal cited "people familiar with the plans" who claimed Google is showing the prototype to mobile phone manufacturers and mobile carriers.  So far, T-Mobile and Verizon Wireless have been the only two carriers approached by Google.

The company already has invested "hundreds of millions of dollars" into the project, according to Journal sources.  Users will likely get a free subscription because Google plans to bundle advertisements with several of the phone's applications.

Even though Google services are already available on a number of phones, this report indicates a further expansion into the world of mobile phones.

"What's interesting about the ads in the mobile phone is that they are twice as profitable or more than the nonmobile phone ads because they're more personal," said Eric Schmidt, Google Chief Executive.

The report indicates Google's main goal behind the project is to snap up a big portion of the growing advertising market for mobile phones.  GPhone users will reportedly be able to use the Google search engine, e-mail, WiFi, Google Maps, along with GPS and camera abilities.

Google still refuses to turn over any solid information about the possibility of a Google mobile phone, but has said it is is working on products that can be used on mobile devices.

While the popular Apple iPhone relies heavily on initial sales from the $499 or $599 price tag, Google would collect revenue dollars through various advertising channels.

In an official statement published by Google, the company neither confirmed nor denied the reports of a GPhone.  The company admitted it is working with mobile phone carriers and phone manufacturers, but did not go into specifics.


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RE: Interesting
By theapparition on 8/7/2007 9:09:18 AM , Rating: 2
quote:
You've made a few mistakes in coming to that conclusion.

Yes, after posting I re-read the article and see that it was 16% of changewave alliance members, which is not indicitive of the general market. So I retract that. Oh for an edit function.

However, without proper explanation of the numbers, we don't know how many iPhone users particiapated, which calls into question the statistical relevance of the study. Which you touted but failed to address.

I'm sure a very high percentage was happy 1month after their blackberry purchase, too. It's only after thousands of users and many years has that rating stabilized at 50%. I'm only asking, before believing any numbers, we let a proper analysis happen.

Personally, I could care less whether anyone is happy or displeased with their purchase. I Just know its not relevant to compare a new product verses established products with varying product lines. For example, comparing to Motorala, they have hundereds of phones, some have been outright lemons. You want to compare apples to apples (pun intended), that is Motorola's top end device vs Apple's top end device, after 1 month of service (initial quality) with the same carrier to accurately compare results. Anything else is just marketing fluff. Surely you can see that.


"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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