Report: Google Gphone in the Works
August 6, 2007 12:21 AM
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First Apple, now Google -- who's up next for the phone game?
According to a story published in the
Wall Street Journal
, Google continues its development of the GPhone, a new prototype mobile phone that could be available to consumers within a year. The
cited "people familiar with the plans" who claimed Google is showing the prototype to mobile phone manufacturers and mobile carriers. So far, T-Mobile and Verizon Wireless have been the only two carriers approached by Google.
The company already has invested "hundreds of millions of dollars" into the project, according to
sources. Users will likely get a free subscription because Google plans to bundle advertisements with several of the phone's applications.
Even though Google services are already available on a number of phones, this report indicates a further expansion into the world of mobile phones.
"What's interesting about the ads in the mobile phone is that they are twice as profitable or more than the nonmobile phone ads because they're more personal," said Eric Schmidt, Google Chief Executive.
The report indicates Google's main goal behind the project is to
snap up a big portion of the growing advertising market
for mobile phones. GPhone users will reportedly be able to use the Google search engine, e-mail, WiFi, Google Maps, along with GPS and camera abilities.
Google still refuses to turn over any solid information about the possibility of a Google mobile phone, but has said it is is working on products that can be used on mobile devices.
While the popular Apple iPhone relies heavily on initial sales
from the $499 or $599 price tag
, Google would collect revenue dollars through various advertising channels.
In an official statement published by Google, the company neither confirmed nor denied the reports of a GPhone. The company admitted it is working with mobile phone carriers and phone manufacturers, but did not go into specifics.
This article is over a month old, voting and posting comments is disabled
8/6/2007 8:06:19 AM
eventually tie a gphone in with the frequency bandwidth they want to buy.
That's interesting. Maybe they will resell it to stores to send out targeted advertising based on location.
I actually hope they have a pay version with no advertising if it's a good phone otherwise.
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