Report: Google Gphone in the Works
August 6, 2007 12:21 AM
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First Apple, now Google -- who's up next for the phone game?
According to a story published in the
Wall Street Journal
, Google continues its development of the GPhone, a new prototype mobile phone that could be available to consumers within a year. The
cited "people familiar with the plans" who claimed Google is showing the prototype to mobile phone manufacturers and mobile carriers. So far, T-Mobile and Verizon Wireless have been the only two carriers approached by Google.
The company already has invested "hundreds of millions of dollars" into the project, according to
sources. Users will likely get a free subscription because Google plans to bundle advertisements with several of the phone's applications.
Even though Google services are already available on a number of phones, this report indicates a further expansion into the world of mobile phones.
"What's interesting about the ads in the mobile phone is that they are twice as profitable or more than the nonmobile phone ads because they're more personal," said Eric Schmidt, Google Chief Executive.
The report indicates Google's main goal behind the project is to
snap up a big portion of the growing advertising market
for mobile phones. GPhone users will reportedly be able to use the Google search engine, e-mail, WiFi, Google Maps, along with GPS and camera abilities.
Google still refuses to turn over any solid information about the possibility of a Google mobile phone, but has said it is is working on products that can be used on mobile devices.
While the popular Apple iPhone relies heavily on initial sales
from the $499 or $599 price tag
, Google would collect revenue dollars through various advertising channels.
In an official statement published by Google, the company neither confirmed nor denied the reports of a GPhone. The company admitted it is working with mobile phone carriers and phone manufacturers, but did not go into specifics.
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8/6/2007 7:46:50 AM
What I find most ironic is that Bill Gates was one of the earliest who spoke about the concept of convergence and the information superhighways -- that one could have all information, entertainment, and communication accessible at any time, in any place. I'm not sure if any of you read his book The Road Ahead which was out years ago. Very ironic then that Microsoft's archrival seems to be making the most inroads on this vision.
Somehow vision is what I think Ballmer lacks...
8/6/2007 10:40:21 AM
Yup. Billy told us about all of this years and years ago - no one at the time had the technology or the vison to see where his ideas were headed.
It's fun to see the technology catch up to Billy's ideas ten + years later.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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