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First Apple, now Google -- who's up next for the phone game?

According to a story published in the Wall Street Journal, Google continues its development of the GPhone, a new prototype mobile phone that could be available to consumers within a year.  The Journal cited "people familiar with the plans" who claimed Google is showing the prototype to mobile phone manufacturers and mobile carriers.  So far, T-Mobile and Verizon Wireless have been the only two carriers approached by Google.

The company already has invested "hundreds of millions of dollars" into the project, according to Journal sources.  Users will likely get a free subscription because Google plans to bundle advertisements with several of the phone's applications.

Even though Google services are already available on a number of phones, this report indicates a further expansion into the world of mobile phones.

"What's interesting about the ads in the mobile phone is that they are twice as profitable or more than the nonmobile phone ads because they're more personal," said Eric Schmidt, Google Chief Executive.

The report indicates Google's main goal behind the project is to snap up a big portion of the growing advertising market for mobile phones.  GPhone users will reportedly be able to use the Google search engine, e-mail, WiFi, Google Maps, along with GPS and camera abilities.

Google still refuses to turn over any solid information about the possibility of a Google mobile phone, but has said it is is working on products that can be used on mobile devices.

While the popular Apple iPhone relies heavily on initial sales from the $499 or $599 price tag, Google would collect revenue dollars through various advertising channels.

In an official statement published by Google, the company neither confirmed nor denied the reports of a GPhone.  The company admitted it is working with mobile phone carriers and phone manufacturers, but did not go into specifics.


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Ads in my Phone?
By InternetGeek on 8/6/2007 3:08:52 AM , Rating: 2
No thanks.

I'm one of those who prefer their phone making a little noise as possible. Meaning I stay away from all the SMS crazyness of companies sending out crap to my phone.




RE: Ads in my Phone?
By KristopherKubicki (blog) on 8/6/2007 3:26:53 AM , Rating: 2
I already get ads in my email!

"Sent via BlackBerry from T-Mobile"


RE: Ads in my Phone?
By Samus on 8/6/2007 4:17:14 AM , Rating: 2
Actually I can see it playing an add as you hit dial and it fades to a 'drink coke' ad while it's connecting and ringing...and when you hang up it'll say 'enjoy coka-cola'

random things like that. they's how google advertises, unobtrusively and semi-transparently, so it isn't really annoying or some consuming.


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