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A new decontented Prius becomes America's cheapest hybrid

The cost of entry for Toyota's wildly popular Prius hybrid just got a little bit cheaper. Toyota announced on Monday that it would introduce a new "standard model" for the 2008 Prius which will start at $20,950 -- down from $22,175 for the previous base 2007 Prius.

The price cut effectively makes the Prius the cheapest hybrid available on the market. The crown was previously held by the Saturn Aura Green Line which has a base MSRP of $22,695 including destination fee.

There is no word on what features Toyota cut to drop the price by over $1,000, but possible targets might include traction control, heated mirrors and steering wheel radio controls.

The Prius wasn't the only Toyota hybrid to receive a price cut -- the company announced last week that the Camry Hybrid would receive a $1,000 price cut for the 2008 model year. In order to reach the lower $25,860 price point, Toyota ditched the leather steering wheel/shift knob, Homelink and JBL audio system among other things.



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Yay for America...
By Aprime on 7/31/2007 9:59:11 AM , Rating: 2
Fact is that it will still cost 40% or so more in Canada even if the difference between our two currencies is of 1/8 of that percentage.

It would cost a total of CDN 18K to buy a base Prius taxes not included) with the Provincial and Federal incentives, but since all the companies are putting the extra profits they're making because of the exchange crap in their pockets there is basically little to no advantage to having a strong dollar for regular Canadian citizens (manufacturing jobs tend to go away because of the strength of the currency, too). There used to be a time when the advantages were shared with the consumers... I guess that time is over.

By the way, the car I bought was an exception to this rule.




RE: Yay for America...
By indianpunk on 7/31/2007 10:08:29 AM , Rating: 2
And what car was that

By the way still no hybrids in india yet though CNG and LPG hybrids with petrol and diesel are running pretty cool


RE: Yay for America...
By Aprime on 7/31/2007 11:03:10 AM , Rating: 2
A Pontiac G3/Wave, which is basically a rebadged Aveo (sedan).

With the same equipment, nevermind taxes and such, it's price more competitively here than in the US.


RE: Yay for America...
By Ringold on 7/31/07, Rating: -1
RE: Yay for America...
By Aprime on 8/1/2007 8:43:11 AM , Rating: 2
There was actually an advantage for us when the dollar was at 65 or so cents.

Now there is none, prices aren't going down and exporting isn't as profitable as it used to be, leading to job cuts in first-tier sectors.

I'd understand a 10-15% difference because that's would be safe considering the dollar has been navigating in those waters (as in: it hasn't gone below that point, yet) for quite some time, but the thing is, things have barely changed for Canadian consumers since the days of the 65 cent dollar.

And you know nothing about Canada.


RE: Yay for America...
By Chris Peredun on 8/1/2007 9:46:25 AM , Rating: 3
Purchase the vehicle stateside, pay the $200 import/inspection fee, and bring it into Canada then. All you'd have to deal with would be an odometer/speedometer in miles instead of KM, as the Prius isn't on any exclusion lists or asterisked to death with "modifications required."

Visit http://www.riv.ca for more information.


RE: Yay for America...
By Aprime on 8/2/2007 12:49:30 PM , Rating: 2
I don't buy cars, I lease them - so I don't know how that'd work.


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