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Google to begin massive copyright filtering on YouTube in September

YouTube, once the wild west of user-fuelled Internet broadcasting, will soon have a new sheriff in town. Google, owner of YouTube, said that it hopes to have new technology in place in September to half the posting of copyrighted videos on its website.

Google lawyer Philip S. Beck told a U.S. District Judge currently involved in the company’s legal matters that YouTube is working “very intensely and cooperating” with major content companies on video recognition technology as sophisticated as the fingerprint technology used by the F.B.I., according to the Associated Press.

Beck described the system as a recognition technology that would rely on digital fingerprints that copyright holders would provide to YouTube to help filter out illegal uploads. Once the fingerprint is in the system, YouTube’s software would be able to recognized and remove it within a minute or two.

Google says that it hopes that its new software would end the complaints – and litigation – from companies such as Viacom.

“Perhaps the filtering mechanism will help. If so, we’ll be very grateful for that,” said Donald B. Verrilli, Jr., a lawyer for Viacom.

In March, Viacom filed a lawsuit against Google alleging that the Mountain View, Calif. software company intentionally committed massive copyright infringement of Viacom’s properties. The lawsuit seeks more than $1 billion in damages, in addition to an injunction that will prohibit Google/YouTube from further copyright infringement. Google later responded to the lawsuit by denying that it had done anything illegal.

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By sprockkets on 7/30/2007 10:11:48 AM , Rating: 3
The internet allows people in general to find things that you otherwise could no longer find on TV anymore because they are no longer broadcasted or in production on any media. Somethings are not worth putting to dvd but worth at least posting. They just can't realize the potential.

RE: .
By Sazar on 7/30/2007 12:02:15 PM , Rating: 2
Exactly my thoughts.

The execs apparently don't realize that a lot of people appreciate and purchase products based off of little clips and shorts that you can find on YouTube.

Family Guy, in my example, I was not familiar with this show or Robot Chicken till I saw some clips on YouTube and voila, I am the owner of multiple DVD's of both shows.

I can understand some aspects of the reasons for this, but it's completely counter-productive.

RE: .
By omnicronx on 7/30/2007 12:36:47 PM , Rating: 2
very very true, but i would also like to point i think its time for the movie/television/music companies to realize, just because i can download it, does not mean that i was going to buy it.
Sampling online music/videos is becoming part of the online culture, and as you pointed out can actually help the industry, many people see things online worthwhile to buy.

But i find a hell of a lot more stuff that i will listen/watch once and i dont want anything to do with. It is not our fault the music/tv industry releases tons of well.. crappy music with cd's packing 10 crappy songs along with the hit single.

while i admit sales for cd sales/ movies have falle, it is no fault of ours the riaa/movie industry did not embrace change instead of rejecting it. Just imagine if from the get go the music industry streamed/had downloadable music for a fraction of the cost of CD's.. these sales probably would have offset lost CD sales.

RE: .
By SirLucius on 7/30/2007 1:16:27 PM , Rating: 2
i would also like to point i think its time for the movie/television/music companies to realize, just because i can download it, does not mean that i was going to buy it.

You, good sir, have earned an e-cookie. <gives cookie>

As for the rest of your post, I couldn't agree more. When it comes to online sampling, well over 50% of the bands I listen to I would not have heard about, let alone payed money for, if I hadn't downloaded an album of theirs.

RE: .
By omnicronx on 7/30/2007 1:43:25 PM , Rating: 2
sweet an e-cookie, this is almost as good as the presents i receive on facebook.. want to be my superfriend?

RE: .
By christojojo on 7/30/2007 10:57:21 PM , Rating: 2
I agree whole heartedly.

I was introduced to the music of Trans-Siberian Orchestra ( I'm a Holiday Nut, in season). I have bought three CDs now. I have enjoyed OK GO's video, Mindi Abair, etc. I have enjoyed new groups acts (Mentos and Coke anyone) which never would have happened without the internet.

I have gotten stung far less with poor purchases since the internet's growth in popularity. My worst purchase in music would have to be Pearl Jam's "Vitalogy" I gave it away after listening to the CD once.("Bugs" still haunts me to this day arrrggg.)

Its sad the myopic view today's entertainment industry has. Why can't they find a way to make money without shooting them selves and us in the foot?

Couldn't free videos with mandatory commercials pay there way and give us choices?

How about selling people life long IP licenses? You know buy the LORD of the Rings for $100 dollars and get to trade your copy in for whatever format comes in next for the life of the consumer.

There have to be better ways.

"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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