Target is getting behind Blu-ray Disc in its choices
for product availability this holiday season. The massive retailer said that it
will begin stocking the Sony BDP-S300 for $499 in October and display it alongside
Target denies that it is actively picking one format as
preferred over the other, and says that it will continue to offer movies in
"We are not proclaiming one format vs. the other as the
preferred consumer technology, and software will continue to be available to
our guests in both the Blu-ray and HD DVD format," Target spokeswoman Brie
Heath said to the Associated Press.
According to the Reuters story, Sony said that Target
will exclusively carry Blu-ray players "at least through the holiday
season" and will also expand its inventory of Blu-ray discs. Such comments
from the electronics company point to the belief that Target’s choice to
support Blu-ray this year is fuelled by a marketing deal with Sony.
The AP also
reports that Sony is paying a fee to have its Blu-ray player featured in the
end-of-aisle display, although Sony executives said that the endcap was a
Target does not currently carry any standalone high-definition
movie players in its stores. The only HD-capable players carried in the
retailer’s electronics department are the PlayStation 3 and Xbox 360 HD DVD
Both sides of the high-def format war have traded blows
since their inception. Blu-ray has consistently led
the software sales charts, while the HD DVD camp boasts that it has greater sales for
The Blu-ray side scored another victory in June, when
Blockbuster announced that it would begin stocking Blu-ray Disc
movies in its stores.
quote: Huh, Its not just Sony.HD-DVD is more on the island by itself here with toshiba, then Blu-Ray is with sony.
quote: If you dont recall, there was Betamax & Minidisc by Sony. Both were great products, but the fact that Sony wouldn't let anyone else do anything with them, they failed. Hopefully they dont make the same mistake with BD.
quote: [Sony] are consistantly the most overpriced products on the market.
quote: i used my PS2 as a DVD player for a good amount of time and it worked pretty good with a nice optical out sound too.
quote: Target caters to those without a lot of money the same as Walmart.
quote: I believe in order of quality - lowest to highest (as well as prices) - it goes: Kmart, Walmart, Target.
quote: On a side note. HD-DVD sales might jump a bit next week with a blockbuster like 300 coming out.
quote: The AP also reports that Sony is paying a fee to have its Blu-ray player featured in the end-of-aisle display, although Sony executives said that the endcap was a Target decision.