XM and Sirius Propose New à la Carte Plans
July 24, 2007 5:00 PM
New pricing structure allows customers to pick only the stations they want
XM and Sirius have announced proposed price cuts and new plans for post merger services, despite the fact that a
merger between XM and Sirius
is far from a done deal. A
XM/Sirius FCC filing (PDF)
reveals the company has a new pricing structure with new packages starting at $6.99 and going up to $16.99 per month.
This programming is a la carte, offering subscribers more service options. At $6.99 per month, customers can choose 50 channels and add additional channels for $.25 per month. Under the $6.99 package, the subscriber would have to choose all 50 channels from either XM or Sirius. The company does not allow mixing and matching between both services with the $6.99 package. This represents a 46% decrease in the price of the current lowest cost subscription rate from either provider.
Another a la carte option gives subscribers 100 channels and the option to pick from the best programming of both XM and Sirius for $14.99 per month. Other new service packages include two family friendly packs that block adult themed programs like Howard Stern and Playboy.
Customers will also be able to get all programming from both XM and Sirius on their current XM or Sirius hardware post merger for $16.99 per month. The proposed a la carte programming would be available within one year of the merger.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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