Peter Moore says that the PS3 is "failing" in Japan

When it comes to the current generation of gaming consoles, Microsoft's Xbox 360 is currently in the lead with the most units sold. Microsoft's lead can be attributed to the fact that the Xbox 360 was released a year ahead of its two Japanese rivals.

Microsoft's lead may not last long if the strong performance from Nintendo's Wii is any indication. The Wii has consistently outsold both the Xbox 360 and the PS3 in North America. The console's low price of entry and innovative control scheme has won over many gamers both young and old.

If current sales trends are any indication, the Xbox 360 could soon find itself in a strong second place position worldwide with the Wii taking over the top spot in total units sold. In Japan, however, the Xbox 360 is having a hard time finding an audience.

Microsoft Corporate VP of Interactive Entertainment Peter Moore was asked about the performance of the Xbox 360 in Japan -- where only 122,565 units were sold through the first six months of 2007. Instead of talking about the Xbox 360's weakness in Japan, Moore threw the ball in Sony's court.

"That's probably a better question for Sony who's getting outsold by what, 6-to-1? You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling," Moore told "I built a business plan [for Japan], but I don't think my expectations in Japan were anything close to what Sony's expectations are. They are failing. They're missing their plan by much more than I'm missing my plan."

Peter Moore is right that the Wii has dominated the PS3 in Japan, but the Xbox 360 hasn’t exactly set hearts ablaze, either. Microsoft has always countered, however, that their sales expectations in Japan have always been set rather low whereas Sony was expecting the PS3 to dominate the sales charts from the beginning.

That being said, Microsoft still has a few tricks up its sleeve to boost sales performance of the Xbox 360 – at least in the United States. The company announced a new HDMI-enabled, Halo 3-themed Xbox 360 at E3 along with new accessories. Microsoft’s Shane Kim has also hinted at price cuts for the Xbox 360 in the coming months. Wedbush Morgan Securities analyst Michael Pachter projected that the prices would fall to $399, $349 and $249 respectively for the Xbox 360 Elite, Premium and Core.

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