When it comes to the current generation of gaming consoles,
Microsoft's Xbox 360 is currently in the lead with the most units sold.
Microsoft's lead can be attributed to the fact that the Xbox 360 was released a
year ahead of its two Japanese rivals.
Microsoft's lead may not last long if the strong performance
from Nintendo's Wii is any indication. The Wii has consistently outsold
both the Xbox 360 and the PS3 in North America.
The console's low price of entry and innovative control scheme has won over
many gamers both young
If current sales trends
are any indication, the Xbox 360 could soon find itself in a strong second
place position worldwide with the Wii taking over the top spot in total units
sold. In Japan, however, the Xbox 360 is having a hard time finding an
Microsoft Corporate VP of Interactive Entertainment Peter
Moore was asked about the performance of the Xbox 360 in Japan -- where only
122,565 units were sold through the first six months of 2007. Instead of
talking about the Xbox 360's weakness in Japan, Moore threw the ball in Sony's
"That's probably a better question for Sony who's
getting outsold by what, 6-to-1? You can
bet that Sony built a long-term business plan about being successful in Japan
and that business plan is crumbling," Moore told GameDaily.biz.
"I built a business plan [for Japan], but I don't think my expectations in
Japan were anything close to what Sony's expectations are. They are failing.
They're missing their plan by much more than I'm missing my plan."
Peter Moore is right that the Wii has dominated the PS3 in
Japan, but the Xbox 360 hasn’t
exactly set hearts ablaze, either. Microsoft has always countered, however,
that their sales expectations in Japan have always been set rather low whereas
Sony was expecting the PS3 to dominate the sales charts from the beginning.
That being said, Microsoft still has a few tricks up its
sleeve to boost sales performance of the Xbox 360 – at least in the United States.
The company announced a new HDMI-enabled, Halo 3-themed Xbox 360
at E3 along with new
accessories. Microsoft’s Shane Kim has also hinted at price cuts
for the Xbox 360 in the coming months. Wedbush Morgan Securities analyst
Michael Pachter projected that the
prices would fall to $399, $349 and $249 respectively for the Xbox
360 Elite, Premium and Core.