backtop


Print 56 comment(s) - last by Belard.. on Jul 11 at 11:23 PM


Microsoft's Xbox 360 Halo Special Edition boasts 360 Elite features, without the big price tag. (Source: Microsoft)
Microsoft makes no moves to the Xbox 360 price, but instead announced a new Halo-themed console

On Thursday, Microsoft stunned the industry by announcing that it would extend the warranty on Xbox 360s afflicted with the Red Ring of Death (RROD) to three years following DailyTech’s report on Xbox 360 failure rates. On Tuesday night, the spotlight is once again on Microsoft with it hosting the first big press conference at this year’s slimmed-down E3.

Following Sony’s big announcement of the PlayStation 3 price drop, many turned their eyes over to Microsoft to see if it would respond with a price reduction of its own. Wedbush Morgan Securities analyst Michael Pachter even went as far as to tell clients that he is expecting Microsoft to drop the price of the Xbox 360 console across all its product line. Pachter believes that the 60GB PS3, at $499, represents a favorable comparison against the Xbox 360, and that Microsoft will drop the price to widen the gap.

Unfortunately, for those hoping that the analyst’s prophecy would turn out to be true, Microsoft did nothing to the price of its latest consoles. This effectively puts the 60GB PlayStation 3 console, along with its Blu-ray Disc playing capabilities, $20 apart from the HDMI-capable Xbox 360 Elite. In the Canadian market, the Xbox 360 Elite and the 60GB PS3 will share the exact same $549 price tag, giving consumers more to think about than just their wallets.

Perhaps the only “all new” surprise of the press conference was when Peter Moore reached behind the counter to pull out a new Xbox 360 console SKU. Although some may be hoping for that surprise to be the announcement of a more reliable, 65nm chip-based machine, or one with HD DVD built-in, the actual new console is a Halo Special Edition Console.

The Halo Special Edition Console will be shipping this September, no doubt alongside Halo 3’s September 25 release date. The console features an authentic Spartan green and gold finish and comes with matching Xbox 360 Wireless Controller, 20GB Hard Drive, Headset, Play & Charge Kit, HDMI output and exclusive Halo 3 Gamer Pics and Theme available via Xbox Live download. Microsoft has yet to announce pricing for the Halo Special Edition Console.

The special green Xbox 360 isn’t the only Halo promo item on Microsoft’s list. Last month, retailer GameStop revealed special Halo 3-themed Xbox 360 controllers featuring Todd McFarlane artwork and Spartan green wireless headset. For those who must have all things Halo 3, GameStop is also selling an appropriately themed Halo 3 Zune music player.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

Microsoft is doomed!
By LiptonGreenTea on 7/11/2007 9:28:21 AM , Rating: -1
First a hugely dissapointing E3 press conference and now this? LMAO, Sony has won this generation already.

Sorry 360 fanboys, but the PS3 offers way more for the money.




RE: Microsoft is doomed!
By energy1man on 7/11/2007 11:52:56 AM , Rating: 3
.........except games! Apparently hardly important for a next gen gaming system.


RE: Microsoft is doomed!
By alifbaa on 7/11/2007 2:34:37 PM , Rating: 2
The games issue has been due to the poor sales and the fact that the PS3 hasn't been on the market for much more than 8 months.

For the first issue, if M$ doesn't do something soon, they're going to have real trouble on their hands. Anyone interested in HDMI will be buying the PS3 starting tomorrow. M$ either needs to add HDMI to the premium or drop the price closer to the Wii. My guess is that for the next month, M$ will wait and see what happens. We'll likely see HDMI'd Premiums for $50 less with 65nm starting in the early to mid fall. If they do that, I think the 360 will remain the leader between the two high-end gaming platforms. If they don't it'll be fun to watch this forum turn against the 360 the same way it's against the PS3 right now.


RE: Microsoft is doomed!
By energy1man on 7/11/2007 5:18:48 PM , Rating: 2
I am not really against the PS3. The price cut will most likely boost its sales. Hopefully people who buy it will be rewarded with a better and bigger game selection. In the end it really does not matter whether the 360 or the PS3 sells more units than the other, but whether each sell enough units that each can sustain a large enough development community to supply said games to the people who bought their respective consoles.

That being said I feel the lack of titles for the PS3 cannot be dependent on its 8 months on the market. The PS3
was supposed to be released around the time of the 360, so the software developers should have started off on equal footing. The fact that the PS3 was delayed for "hardware" reasons should have given them that much more time to polish
their launch titles. The dearth of titles is more related to poor sales, due to a poorer game selection and too steep a price. They have addressed the price issue, hopefully for the PS3 they will address the software issue.


"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki