backtop


Print 56 comment(s) - last by Belard.. on Jul 11 at 11:23 PM


Microsoft's Xbox 360 Halo Special Edition boasts 360 Elite features, without the big price tag. (Source: Microsoft)
Microsoft makes no moves to the Xbox 360 price, but instead announced a new Halo-themed console

On Thursday, Microsoft stunned the industry by announcing that it would extend the warranty on Xbox 360s afflicted with the Red Ring of Death (RROD) to three years following DailyTech’s report on Xbox 360 failure rates. On Tuesday night, the spotlight is once again on Microsoft with it hosting the first big press conference at this year’s slimmed-down E3.

Following Sony’s big announcement of the PlayStation 3 price drop, many turned their eyes over to Microsoft to see if it would respond with a price reduction of its own. Wedbush Morgan Securities analyst Michael Pachter even went as far as to tell clients that he is expecting Microsoft to drop the price of the Xbox 360 console across all its product line. Pachter believes that the 60GB PS3, at $499, represents a favorable comparison against the Xbox 360, and that Microsoft will drop the price to widen the gap.

Unfortunately, for those hoping that the analyst’s prophecy would turn out to be true, Microsoft did nothing to the price of its latest consoles. This effectively puts the 60GB PlayStation 3 console, along with its Blu-ray Disc playing capabilities, $20 apart from the HDMI-capable Xbox 360 Elite. In the Canadian market, the Xbox 360 Elite and the 60GB PS3 will share the exact same $549 price tag, giving consumers more to think about than just their wallets.

Perhaps the only “all new” surprise of the press conference was when Peter Moore reached behind the counter to pull out a new Xbox 360 console SKU. Although some may be hoping for that surprise to be the announcement of a more reliable, 65nm chip-based machine, or one with HD DVD built-in, the actual new console is a Halo Special Edition Console.

The Halo Special Edition Console will be shipping this September, no doubt alongside Halo 3’s September 25 release date. The console features an authentic Spartan green and gold finish and comes with matching Xbox 360 Wireless Controller, 20GB Hard Drive, Headset, Play & Charge Kit, HDMI output and exclusive Halo 3 Gamer Pics and Theme available via Xbox Live download. Microsoft has yet to announce pricing for the Halo Special Edition Console.

The special green Xbox 360 isn’t the only Halo promo item on Microsoft’s list. Last month, retailer GameStop revealed special Halo 3-themed Xbox 360 controllers featuring Todd McFarlane artwork and Spartan green wireless headset. For those who must have all things Halo 3, GameStop is also selling an appropriately themed Halo 3 Zune music player.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Sony and MS
By xphile on 7/11/2007 7:17:38 AM , Rating: 2
I agree entirely. It's just my opinion mind. But this to me reeks of well shit we had this like $50 - $75 US price cut all lined up and then realized that we weren't going to get past E3 without dealing with our new title of the "Lord Of The Red Rings" and trying to put that right. We tried to develop a new game based on red rings... but Peter said he wasn't up for it, something about a bad mental picture of anal bleeding...

We can't put a billion or so aside and give a price cut so we better come up with something else real quick - "Hey yeah, is that the Graphics Department? Yeah this is Balmer, color match me a quart of Halo green console paint in a hurry, take some pictures of the dude in the suit and get him to grunt a few times into a microphone, we got a minor marketing emergency I need to take care of..."

There, all sorted. And in the future when we do go to 65nm and shrink the box, and these crisis hit, we wont even need as much paint, win - win.

Love the 360, awesome games compared to the PS3 so far - but geez don't in make you wonder who is sitting at the wheel and what drugs they're on?


RE: Sony and MS
By Slappi on 7/11/2007 9:21:32 AM , Rating: 3
I think we all know who's on the drugs. ;) ;) ^^


"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki