When it comes to Microsoft's Xbox 360, Dean Takahashi always
seems to have the inside scoop. He was the first to spill the
beans on Xbox 360 IPTV and provided confirmation
on the existence of the Xbox 360 Elite.
Today, Takahashi confirmed that Microsoft's upcoming 65nm
die shrink for the Xbox 360's microprocessor and GPU is codenamed
"Falcon." Takahashi reports that Microsoft is currently
qualifying the new Falcon chips along with a redesigned motherboard. The
65nm-equipped Xbox 360s are due to hit store shelves this fall.
The new chips are not only smaller and roughly 50 percent
cheaper to produce than their 90nm counterpart, but they are also cooler.
Cooler-running chips coupled with a revised cooling solution would go a long
way to eradicating the Xbox 360’s fatal flaw: the Red Ring of Death (RROD).
Heat has been a big problem with the Xbox 360 and has been
the root cause of RROD cases around the globe. Microsoft has countered the RROD
failures by increasing
the warranty of the console, adding various "warranty enhancements"
and beefed up
cooling solutions on new production Xbox 360 units.
Microsoft ultimately caved in to mounting pressure
from the Xbox 360 community on RROD failures and announced a $1
billion initiative to service Xbox 360s afflicted with the problem and
extended warranty coverage for those machines to three years.
quote: Now all they need to do is provide the change to all Xbox, add a $100 price cut and they'll be really close to competing with the Wii and taking Sony into despair.
quote: Microsoft and Sony are not directly competing with the Wii. They are not going after the same demographic. The sales of the Wii just aren't that important to the success of the 360 and PS3 IMO.
quote: If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it.