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"Yippee-ki-yay, Mr. Falcon." Microsoft prepares 65nm chips for Xbox 360

When it comes to Microsoft's Xbox 360, Dean Takahashi always seems to have the inside scoop. He was the first to spill the beans on Xbox 360 IPTV and provided confirmation on the existence of the Xbox 360 Elite.

Today, Takahashi confirmed that Microsoft's upcoming 65nm die shrink for the Xbox 360's microprocessor and GPU is codenamed "Falcon." Takahashi reports that Microsoft is currently qualifying the new Falcon chips along with a redesigned motherboard. The 65nm-equipped Xbox 360s are due to hit store shelves this fall.

The new chips are not only smaller and roughly 50 percent cheaper to produce than their 90nm counterpart, but they are also cooler. Cooler-running chips coupled with a revised cooling solution would go a long way to eradicating the Xbox 360’s fatal flaw: the Red Ring of Death (RROD).

Heat has been a big problem with the Xbox 360 and has been the root cause of RROD cases around the globe. Microsoft has countered the RROD failures by increasing the warranty of the console, adding various "warranty enhancements" and beefed up cooling solutions on new production Xbox 360 units.

Microsoft ultimately caved in to mounting pressure from the Xbox 360 community on RROD failures and announced a $1 billion initiative to service Xbox 360s afflicted with the problem and extended warranty coverage for those machines to three years.



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RE: And so it begins.
By psychobriggsy on 7/9/2007 4:20:59 PM , Rating: 2
Assuming the 33% rate is correct, and the cost of a new motherboard and shipping to and from the end user for the 360 is $150 to Microsoft, and that they will have sold 15m consoles with the current faulty design by the time this new design comes out, you're looking at 5 million replacements * $150 which is $750m.

Of those replacements, 33% will need to be replaced. That's 1.7 million consoles, or $250m. Total so far: $1b.

Of those replacements, 33% will need to be replaced. That's 500k, or $75m ... and so on.

You can argue the replacement policy for Microsoft only costs them $100 per device (but quite clearly they take in the console, replace the motherboard entirely - CPU, GPU, Memory, Chips, coolers, and so on, and ship it out again later as refurbished) but it could cost $200. You can also argue that the failure rate is far less than the 33% figure that is being bounded around. You can argue that the refurbished consoles have a far higher likelihood of failure too. Lots of variables, but whatever, Microsoft think it will cost them $1b overall and I bet that is with the new console fixing the issue for once and for all.


RE: And so it begins.
By Parhel on 7/9/2007 5:19:15 PM , Rating: 2
I'm with you. I'm sure MS took all of the information we have available and a lot that we don't into consideration before throwing out a figure like 1 billion dollars. Their shareholders don't want to hear that kind of stuff so they have a large motivator to understate the problem. If they said 1 billion, I bet it's at least that much after all factors are taken into account.


"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007














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