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Along with $100 off the 60GB model, SCEA announces an 80GB PS3 Motorstorm bundle for August

It’s official – the PlayStation 3 has dropped $100 less than eight months after it’s highly anticipated launch. According to the official press release, the current 60GB will carry a $499 price tag effective today.

The $499 price point was previously occupied by the 20GB version of the PlayStation 3. Citing reasons related to consumer demand, Sony in April discontinued the $499 20GB PlayStation 3 leaving only the more expensive 60GB model on the market.

Word of the price cut first appeared last week when retailer flyers appeared across the U.S. and Canada showing the Sony console with the lower price. It was originally believed that Sony would announce the price cut during its E3 press conference on July 11, though the company may have decided to bump up its date after the cat found its way out of the bag.

Unknown last week, but announced today by SCEA is an upcoming new PlayStation 3 model with an 80GB hard drive. The 80GB PlayStation 3 will occupy the $599 price point that the 60GB previously held, and will also come packed in with a full version of racing game MotorStorm. The 80GB MotorStorm bundle will begin shipping in August.

“As we move into the next phase of PS3, it's important that we continue to evaluate our product line, offering consumers the technology and features that meet their growing needs for new forms of media and the way in which it is delivered,” said Jack Tretton, president and CEO of SCEA. “The introduction of the 80GB PS3, the new pricing for the current 60GB model, the availability of more than 100 new software titles this fiscal year and, finally, the expansion of services for PlayStation Network, will provide even more options for users and will help bring new consumers into the PS3 fold.”

Rumblings of a PlayStation 3 with larger hard disk drive capacity first came in March when Sony filed with the FCC papers describing a PlayStation 3 with an 80 GB hard drive inside. Sony did not confirm nor deny the plans for an 80 GB unit at that time, saying only, “As mentioned when we made the product announcement for PS3, the system will have different configurations (thus, 60GB HDD with memory card slots and Wi-Fi and 20GB HDD without memory card slots or Wi-Fi both exist). Application to the FCC has been made with various possibilities in mind, however, it does not lead to a new product announcement at this time.”

Then, during the second half of May, Sony announced an 80GB PlayStation 3 for the Korean market, citing the country’s high speed network infrastructure and video-on-demand systems as a reason for the extra 20GB.

After the 80GB PlayStation 3 was revealed for Korea, SCEA responded to questions regarding the larger drive’s release in North America, saying, “We’re constantly looking at new… configurations [for PS3], but currently there are no plans to change current hardware offerings [in North America].”

Now that the price of the 60GB PS3 is slashed by $100, might this be a sign of things to come for Europe and Australia? Not yet, as Karraker says, “This news does not affect any other PS3 territory.”

Only eight months after release, the price cut for the PS3 may be one of the quickest in console history. With $100 off the current top model, Sony may be responding to the relatively sluggish sales of its consoles when compared against its competition.

Price is a common point of contention for those who haven’t yet picked up a PlayStation 3, though many point to the current lack of exclusive, compelling software. “Even with a $100 drop, the PS3 is still the high-end console,” Lazard Capital Markets analyst Colin Sebastian told GameSpot. “But price cuts typically generate incremental demand, and I don't think this situation will be any different. Bottom line, this may not be enough to kick-start PS3 sales into the mass market—but it's a good first step.”

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RE: Just 20GB more?
By peritusONE on 7/9/2007 9:52:27 PM , Rating: 3
The Wii, PS3 and 360 are in the same category because all three were released by the major console manufacturers as their premier home video game console. Think about it: are the DS and PSP really in the same category? Not at all by your accounting. By your reasoning, the PS2 should have absolutely tanked as it was processor-wise (and everyone uses this as a basis for comparison, and I hate it and gnash my teeth when people do) the slowest of last generation. But it was the top machine because people liked playing the games. Right now, people like playing the Wii better. And with it's incredible hype, low price, dirt cheap costs for game development, and most important, PROFIT, it is very arguably the best console out there.

Just because each console is the premier console of their respective companies does not make them direct competitors. As for the DS and PSP, yes, I feel they are closer in competition than the new consoles, although they definitely are geared more towards different demographics, however the overlap is present.

And don't put words into my mouth. I never said anything about processor speed or any bull like that. Apparently that's what you think since you've decided to bring it up.

I also did not bring up any arguements about which console is the "best". I never said the Wii wasn't a valid entry in this generation. I just commented on the validity of directly comparing Wii sales to that of the 360 and PS3.

RE: Just 20GB more?
By encryptkeeper on 7/10/2007 9:52:54 AM , Rating: 1
I never said anything about processor speed or any bull like that.

Really? So why then, by your reasoning are they in different categories? Is it controllers? Target audience? If you ask me, the Wii is targeted to a larger percentage of the population, which is a much smarter move business-wise.

I also did not bring up any arguements about which console is the "best".

Oh REALLY? Well let's go back to the original post...

No need to get testy with us 360 fanboys.

Sounds to me like you just flip-flopped your story.

I never said the Wii wasn't a valid entry in this generation.

Again, lets look at the original post.

I cannot understand why people continue to put the Wii in the same class of next-gen competition as the 360 and PS3.

You say right here, that you think the Wii isn't a valid entry in this generation. Please don't attempt to deny things you say right in your post.

RE: Just 20GB more?
By bkm32 on 7/11/2007 4:00:18 PM , Rating: 1
"Blurredvision" for a reason. I guess the Sega Saturn and Dreamcast tanked for no reason at all.

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