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Along with $100 off the 60GB model, SCEA announces an 80GB PS3 Motorstorm bundle for August

It’s official – the PlayStation 3 has dropped $100 less than eight months after it’s highly anticipated launch. According to the official press release, the current 60GB will carry a $499 price tag effective today.

The $499 price point was previously occupied by the 20GB version of the PlayStation 3. Citing reasons related to consumer demand, Sony in April discontinued the $499 20GB PlayStation 3 leaving only the more expensive 60GB model on the market.

Word of the price cut first appeared last week when retailer flyers appeared across the U.S. and Canada showing the Sony console with the lower price. It was originally believed that Sony would announce the price cut during its E3 press conference on July 11, though the company may have decided to bump up its date after the cat found its way out of the bag.

Unknown last week, but announced today by SCEA is an upcoming new PlayStation 3 model with an 80GB hard drive. The 80GB PlayStation 3 will occupy the $599 price point that the 60GB previously held, and will also come packed in with a full version of racing game MotorStorm. The 80GB MotorStorm bundle will begin shipping in August.

“As we move into the next phase of PS3, it's important that we continue to evaluate our product line, offering consumers the technology and features that meet their growing needs for new forms of media and the way in which it is delivered,” said Jack Tretton, president and CEO of SCEA. “The introduction of the 80GB PS3, the new pricing for the current 60GB model, the availability of more than 100 new software titles this fiscal year and, finally, the expansion of services for PlayStation Network, will provide even more options for users and will help bring new consumers into the PS3 fold.”

Rumblings of a PlayStation 3 with larger hard disk drive capacity first came in March when Sony filed with the FCC papers describing a PlayStation 3 with an 80 GB hard drive inside. Sony did not confirm nor deny the plans for an 80 GB unit at that time, saying only, “As mentioned when we made the product announcement for PS3, the system will have different configurations (thus, 60GB HDD with memory card slots and Wi-Fi and 20GB HDD without memory card slots or Wi-Fi both exist). Application to the FCC has been made with various possibilities in mind, however, it does not lead to a new product announcement at this time.”

Then, during the second half of May, Sony announced an 80GB PlayStation 3 for the Korean market, citing the country’s high speed network infrastructure and video-on-demand systems as a reason for the extra 20GB.

After the 80GB PlayStation 3 was revealed for Korea, SCEA responded to questions regarding the larger drive’s release in North America, saying, “We’re constantly looking at new… configurations [for PS3], but currently there are no plans to change current hardware offerings [in North America].”

Now that the price of the 60GB PS3 is slashed by $100, might this be a sign of things to come for Europe and Australia? Not yet, as Karraker says, “This news does not affect any other PS3 territory.”

Only eight months after release, the price cut for the PS3 may be one of the quickest in console history. With $100 off the current top model, Sony may be responding to the relatively sluggish sales of its consoles when compared against its competition.

Price is a common point of contention for those who haven’t yet picked up a PlayStation 3, though many point to the current lack of exclusive, compelling software. “Even with a $100 drop, the PS3 is still the high-end console,” Lazard Capital Markets analyst Colin Sebastian told GameSpot. “But price cuts typically generate incremental demand, and I don't think this situation will be any different. Bottom line, this may not be enough to kick-start PS3 sales into the mass market—but it's a good first step.”

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360 is doomed
By LiptonGreenTea on 7/9/2007 5:12:37 PM , Rating: 0
With the PS3 price cut, consumers will get a superior console and a high quality Blu Ray player all in one for the same price as the Xbox360 elite. Not to mention PS3 has free and better online (PS home) and better games. PS3 is the console to get, unless you want a console that breaks down every time like the Xbox360, get the PS3, it's the console that never breaks down.

RE: 360 is doomed
By pammy ut on 7/10/2007 6:16:40 AM , Rating: 2
and better games.

Better games? No offense, but what planet are you from?

Here on earth, the PS3 game library is awful compared to the XBOX360. It's not even close. XBOX360 dominates in every conceivable game type and category.

Furthermore, the games that come out on both systems are almost always better on the 360. The reviews and ratings don't lie.

Honestly, if not for movies, our PS3 would never get used, because all the gaming is taking place on our 360. The same is the case for every person (or family) I've talked to with both systems. The 360 is simply a better gaming platform, with a vastly superior library of games. AND it's a system that is developer-friendly (unlike the PS3 "mess" which continues to give developers nightmares).

RE: 360 is doomed
By Mach Omega on 7/10/2007 2:14:36 PM , Rating: 2
Here we go again...

Pammy the review generally state that the graphics are slightly better on the PS3 while the 360 versions have better content. Last time I checked, that's a trade-off. I like better graphics, some people want more content. If you are going to pass something off as a fact, at least get it right.

RE: 360 is doomed
By daBKLYNdoorman on 7/12/2007 7:04:15 AM , Rating: 2
Yes, there might not be many games out for the PS3 now, but believe me, in a few months, you'll see a heck of a lot of good titles coming out. Just go onto GameSpot and look at the list of upcoming PS3 games... tons of 'em. Plus, most of them are well known titles, not some crap from China Town.

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