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Along with $100 off the 60GB model, SCEA announces an 80GB PS3 Motorstorm bundle for August

It’s official – the PlayStation 3 has dropped $100 less than eight months after it’s highly anticipated launch. According to the official press release, the current 60GB will carry a $499 price tag effective today.

The $499 price point was previously occupied by the 20GB version of the PlayStation 3. Citing reasons related to consumer demand, Sony in April discontinued the $499 20GB PlayStation 3 leaving only the more expensive 60GB model on the market.

Word of the price cut first appeared last week when retailer flyers appeared across the U.S. and Canada showing the Sony console with the lower price. It was originally believed that Sony would announce the price cut during its E3 press conference on July 11, though the company may have decided to bump up its date after the cat found its way out of the bag.

Unknown last week, but announced today by SCEA is an upcoming new PlayStation 3 model with an 80GB hard drive. The 80GB PlayStation 3 will occupy the $599 price point that the 60GB previously held, and will also come packed in with a full version of racing game MotorStorm. The 80GB MotorStorm bundle will begin shipping in August.

“As we move into the next phase of PS3, it's important that we continue to evaluate our product line, offering consumers the technology and features that meet their growing needs for new forms of media and the way in which it is delivered,” said Jack Tretton, president and CEO of SCEA. “The introduction of the 80GB PS3, the new pricing for the current 60GB model, the availability of more than 100 new software titles this fiscal year and, finally, the expansion of services for PlayStation Network, will provide even more options for users and will help bring new consumers into the PS3 fold.”

Rumblings of a PlayStation 3 with larger hard disk drive capacity first came in March when Sony filed with the FCC papers describing a PlayStation 3 with an 80 GB hard drive inside. Sony did not confirm nor deny the plans for an 80 GB unit at that time, saying only, “As mentioned when we made the product announcement for PS3, the system will have different configurations (thus, 60GB HDD with memory card slots and Wi-Fi and 20GB HDD without memory card slots or Wi-Fi both exist). Application to the FCC has been made with various possibilities in mind, however, it does not lead to a new product announcement at this time.”

Then, during the second half of May, Sony announced an 80GB PlayStation 3 for the Korean market, citing the country’s high speed network infrastructure and video-on-demand systems as a reason for the extra 20GB.

After the 80GB PlayStation 3 was revealed for Korea, SCEA responded to questions regarding the larger drive’s release in North America, saying, “We’re constantly looking at new… configurations [for PS3], but currently there are no plans to change current hardware offerings [in North America].”

Now that the price of the 60GB PS3 is slashed by $100, might this be a sign of things to come for Europe and Australia? Not yet, as Karraker says, “This news does not affect any other PS3 territory.”

Only eight months after release, the price cut for the PS3 may be one of the quickest in console history. With $100 off the current top model, Sony may be responding to the relatively sluggish sales of its consoles when compared against its competition.

Price is a common point of contention for those who haven’t yet picked up a PlayStation 3, though many point to the current lack of exclusive, compelling software. “Even with a $100 drop, the PS3 is still the high-end console,” Lazard Capital Markets analyst Colin Sebastian told GameSpot. “But price cuts typically generate incremental demand, and I don't think this situation will be any different. Bottom line, this may not be enough to kick-start PS3 sales into the mass market—but it's a good first step.”

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RE: Well surprise, surprise..
By peritusONE on 7/9/2007 2:35:01 PM , Rating: 2
Although a $450 Elite with Gears of War or a "Cops n' Robbers" bundle (Crackdown + Saints Row) would be better.

This is true, however I doubt you'll ever see a mature rated game packed in with a console.

RE: Well surprise, surprise..
By bkm32 on 7/11/2007 4:13:03 PM , Rating: 2
According to you, the X360 caters to a different demographic.

One more thing, Sony sold thousands if not millions of PS2s with GTA 3 and VC bundled.

RE: Well surprise, surprise..
By afkrotch on 7/28/2007 10:28:11 PM , Rating: 2
I fall into a weird demographic. Here's the games I really enjoy on my PS3.

Armored Core 4
Gundam: Target in Sight
Gundam Musou

I own other games, but those are my favorites. For my Xbox 360 here's what I enjoy.

Gears of War

Again, I own other games, but those are my favorites. Gears of War is kind of iffy for me, as I only seem to play that game about 1 hour out of the week. It's just not interesting enough for me to have a big crash session on the game, but it's enough that I don't stop playing the game completely.

Also, The Darkness game kind of blows ass. Reminds me of a little like Oblivion, with no RPG elements. You can do the main story or play the little side quests you find througout the game.

Your character sounds all Italian and has an Italian name, but remarkably, he looks Native American.

I do like how you have full movies in the game that you can watch in TV sets you find in the game. I literally part my character in front of a TV set that was sitting in a shopping cart or roughly 20 mins, watching The Street Fighter (not the stupid game turned movie).

"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller

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