backtop


Print 109 comment(s) - last by afkrotch.. on Jul 28 at 10:28 PM

Along with $100 off the 60GB model, SCEA announces an 80GB PS3 Motorstorm bundle for August

It’s official – the PlayStation 3 has dropped $100 less than eight months after it’s highly anticipated launch. According to the official press release, the current 60GB will carry a $499 price tag effective today.

The $499 price point was previously occupied by the 20GB version of the PlayStation 3. Citing reasons related to consumer demand, Sony in April discontinued the $499 20GB PlayStation 3 leaving only the more expensive 60GB model on the market.

Word of the price cut first appeared last week when retailer flyers appeared across the U.S. and Canada showing the Sony console with the lower price. It was originally believed that Sony would announce the price cut during its E3 press conference on July 11, though the company may have decided to bump up its date after the cat found its way out of the bag.

Unknown last week, but announced today by SCEA is an upcoming new PlayStation 3 model with an 80GB hard drive. The 80GB PlayStation 3 will occupy the $599 price point that the 60GB previously held, and will also come packed in with a full version of racing game MotorStorm. The 80GB MotorStorm bundle will begin shipping in August.

“As we move into the next phase of PS3, it's important that we continue to evaluate our product line, offering consumers the technology and features that meet their growing needs for new forms of media and the way in which it is delivered,” said Jack Tretton, president and CEO of SCEA. “The introduction of the 80GB PS3, the new pricing for the current 60GB model, the availability of more than 100 new software titles this fiscal year and, finally, the expansion of services for PlayStation Network, will provide even more options for users and will help bring new consumers into the PS3 fold.”

Rumblings of a PlayStation 3 with larger hard disk drive capacity first came in March when Sony filed with the FCC papers describing a PlayStation 3 with an 80 GB hard drive inside. Sony did not confirm nor deny the plans for an 80 GB unit at that time, saying only, “As mentioned when we made the product announcement for PS3, the system will have different configurations (thus, 60GB HDD with memory card slots and Wi-Fi and 20GB HDD without memory card slots or Wi-Fi both exist). Application to the FCC has been made with various possibilities in mind, however, it does not lead to a new product announcement at this time.”

Then, during the second half of May, Sony announced an 80GB PlayStation 3 for the Korean market, citing the country’s high speed network infrastructure and video-on-demand systems as a reason for the extra 20GB.

After the 80GB PlayStation 3 was revealed for Korea, SCEA responded to questions regarding the larger drive’s release in North America, saying, “We’re constantly looking at new… configurations [for PS3], but currently there are no plans to change current hardware offerings [in North America].”

Now that the price of the 60GB PS3 is slashed by $100, might this be a sign of things to come for Europe and Australia? Not yet, as Karraker says, “This news does not affect any other PS3 territory.”

Only eight months after release, the price cut for the PS3 may be one of the quickest in console history. With $100 off the current top model, Sony may be responding to the relatively sluggish sales of its consoles when compared against its competition.

Price is a common point of contention for those who haven’t yet picked up a PlayStation 3, though many point to the current lack of exclusive, compelling software. “Even with a $100 drop, the PS3 is still the high-end console,” Lazard Capital Markets analyst Colin Sebastian told GameSpot. “But price cuts typically generate incremental demand, and I don't think this situation will be any different. Bottom line, this may not be enough to kick-start PS3 sales into the mass market—but it's a good first step.”



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Just 20GB more?
By CBone on 7/9/2007 12:00:34 PM , Rating: 3
quote:
Plus, the $100 price drop just 8 months after release is a strong nod to showing customer love . The X360 has been out neally 2 years and no drop in price, no great bundles, a trickle of AAA titles, and a boatload of defective hardware.


Are you insane? "Customer love"? A strong nod to getting pummeled in sales and 'no news but bad news' press, more like.

You can thank Sony for the lack of X360 price drop or good bundles. Debuting the PS3 at a zillion dollars kept MS from having to.


RE: Just 20GB more?
By bkm32 on 7/9/2007 12:47:27 PM , Rating: 2
You are all aware that Nintendo is kicking everyone's butts? Sony is not MS's main competitor this go-round. It's the big-N outselling the X360 by more than 2-to-1 in the US and 15-to-1 in Japan.

BTW, no console maker has had a price drop of $100 less than 1 year after its release. This is a great move by Sony right before the hype of E3 where it will show case some spectacular games. An even better move would be to offer current registered PS3 owners up to $100 in Blu-Ray and PS3 vouchers to make up for the pain of buying $600 dollar system.

MS fanboys, step off. Your zealousness has you blinded as to how this business really works. MS needs a price drop to not only distinguish itself from Sony, but to catch up to Nintendo and try to slow the runaway Mario Express before it rolls into Santa Monica this Wednesday.

Look, I want MS to win. I believe they have the best entertainment integration solution (Vista, XBox Live, Zune, and Mediaroom) for the money; therefore, I'm critical of their strategic moves or lack thereof.

Currently, they're losing the edge that a one-year headstart affords, plus software is supposed to be way easier to develop for the X360 (than the PS3), so where are the multiple triple A titles? I see GoW, Forza 2, Dirt, GRAW 1 & 2, and Oblvion. Mass Effect, Bioshock, Too Human, Blue Dragon, and VF5 are way past due. Those should have been out by now. Saints Row and Crackdown are great games, but are not system sellers. Dead Rising and Lost Planet--the same. As a fan and owner of the Sega game, Shadowrun was at best disappointing. In fact, the X360 has a pretty decent lineup of games thus far (way better than the PS3 and Wii combined), but that matters little if half as many ppl are buying your system because there's a cheaper alternative.

Moreover, MS has become bogged down in customer service due to hardware defect issues (a result of early release-syndrome, perhaps). Moreover, why is MS still selling the Core version? What's the point here? There are 3 distinct configurations for the X360 that can lead to major manufacturing cost overruns. Since all three version have different casings, MS manfucturers have to build all three. Save some money, have just one stinking casing. It's called "Lean Manufacturing". Add to this, two extremely different chipsets and motherboard configurations. Are you serious? MS could save some serious green by slimming their processes and pass this on to the consumer.

MS, this whole "customer-options-thing" you got going isn't that great. I'd rather have the option of not paying so much for a system destined to crash 33% of the time. One more thing, grow a pair and give us wireless-out-of-the-box and an internal HD-DVD drive with games that take advantage of the extra disc space.


RE: Just 20GB more?
By SirLucius on 7/9/2007 1:00:53 PM , Rating: 2
Just out of curiosity, is Bioshock being developed for the PC and 360 simultaneously, or is it being ported from PC to 360? I've seen a lot of talk about it for the 360, but I had only heard of it being developed for the PC.


RE: Just 20GB more?
By bkm32 on 7/9/2007 1:17:29 PM , Rating: 2
I only know that a version for both are planned for release this year. Check their website:

http://www.cultofrapture.com


RE: Just 20GB more?
By peritusONE on 7/9/2007 3:12:37 PM , Rating: 2
quote:
You are all aware that Nintendo is kicking everyone's butts? Sony is not MS's main competitor this go-round. It's the big-N outselling the X360 by more than 2-to-1 in the US and 15-to-1 in Japan.

I cannot understand why people continue to put the Wii in the same class of next-gen competition as the 360 and PS3. The Wii is selling great because of price and word of mouth, not because it's the better system of all next-gen consoles. The 360 and PS3 are simply going after a different market than the Wii.
quote:
MS fanboys, step off. Your zealousness has you blinded as to how this business really works. MS needs a price drop to not only distinguish itself from Sony, but to catch up to Nintendo and try to slow the runaway Mario Express before it rolls into Santa Monica this Wednesday.

I'm not really sure that any post that hasn't been modded down for stupidity has said anything about the 360 being in a good position as far as price. Microsoft is definitely in a reactionary position, and will most likely announce something before the week is out. No need to get testy with us 360 fanboys.
quote:
Currently, they're losing the edge that a one-year headstart affords, plus software is supposed to be way easier to develop for the X360 (than the PS3), so where are the multiple triple A titles? I see GoW, Forza 2, Dirt, GRAW 1 & 2, and Oblvion. Mass Effect, Bioshock, Too Human, Blue Dragon, and VF5 are way past due. Those should have been out by now. Saints Row and Crackdown are great games, but are not system sellers. Dead Rising and Lost Planet--the same. As a fan and owner of the Sega game, Shadowrun was at best disappointing. In fact, the X360 has a pretty decent lineup of games thus far (way better than the PS3 and Wii combined), but that matters little if half as many ppl are buying your system because there's a cheaper alternative.

The games you've listed are a fantastic lineup for a year and a half old system. Not to mention you left out Halo 3...no matter if you personally like it or not, it will be a system seller. I think the 360 is selling very well at this point in it's lifecycle. It's similar to past successful consoles, and will gain speed as prices drop. That's simply how it is. Your entire post is directed as if the console race ends tomorrow.
quote:
Moreover, MS has become bogged down in customer service due to hardware defect issues (a result of early release-syndrome, perhaps). Moreover, why is MS still selling the Core version? What's the point here? There are 3 distinct configurations for the X360 that can lead to major manufacturing cost overruns. Since all three version have different casings, MS manfucturers have to build all three. Save some money, have just one stinking casing. It's called "Lean Manufacturing". Add to this, two extremely different chipsets and motherboard configurations. Are you serious? MS could save some serious green by slimming their processes and pass this on to the consumer.

The point of the Core version is a cheaper SKU for potential 360 buyers. Besides, I don't think your so-called "manufacturing cost overruns" is a problem. It surely wouldn't represent any kind of decent price reduction while passing it on to the customer. What are they gonna do, cut the price from $399 to $397? As for the different motherboard configurations, that is typical for a console lifecycle, especially in the 360's case, what with the heating issues and all.
quote:
MS, this whole "customer-options-thing" you got going isn't that great. I'd rather have the option of not paying so much for a system destined to crash 33% of the time. One more thing, grow a pair and give us wireless-out-of-the-box and an internal HD-DVD drive with games that take advantage of the extra disc space.

Do you not understand that technology costs money? You want integrated wireless, built-in HD-DVD, standard hard drive, wireless, etc, but let me guess......you still want it for $400, right? I think the options in consoles are great for Microsoft's bottom line. Because not only are they giving an in for customers with less money, they'll earn more when those customers start buying the extras they missed out on by buying the higher priced bundle. It would save you absolutely $0 if they were combine everything into one system. Actually, by offering a lower-priced Core system, you probably saved a bit of money on the Premium system because they were able to segregate and price things according to what they included. Besides, both Microsoft and Sony are saving you money by pricing the console below what they pay to make it. I cannot understand why people think that a console maker isn't entitled to try and make money on their consoles. They are a for-profit company, they aren't in the business of passing savings to you.


RE: Just 20GB more?
By encryptkeeper on 7/9/2007 4:59:39 PM , Rating: 1
I cannot understand why people continue to put the Wii in the same class of next-gen competition as the 360 and PS3. The Wii is selling great because of price and word of mouth, not because it's the better system of all next-gen consoles. The 360 and PS3 are simply going after a different market than the Wii.

The Wii, PS3 and 360 are in the same category because all three were released by the major console manufacturers as their premier home video game console. Think about it: are the DS and PSP really in the same category? Not at all by your accounting. By your reasoning, the PS2 should have absolutely tanked as it was processor-wise (and everyone uses this as a basis for comparison, and I hate it and gnash my teeth when people do) the slowest of last generation. But it was the top machine because people liked playing the games. Right now, people like playing the Wii better. And with it's incredible hype, low price, dirt cheap costs for game development, and most important, PROFIT, it is very arguably the best console out there.


RE: Just 20GB more?
By peritusONE on 7/9/2007 9:52:27 PM , Rating: 3
quote:
The Wii, PS3 and 360 are in the same category because all three were released by the major console manufacturers as their premier home video game console. Think about it: are the DS and PSP really in the same category? Not at all by your accounting. By your reasoning, the PS2 should have absolutely tanked as it was processor-wise (and everyone uses this as a basis for comparison, and I hate it and gnash my teeth when people do) the slowest of last generation. But it was the top machine because people liked playing the games. Right now, people like playing the Wii better. And with it's incredible hype, low price, dirt cheap costs for game development, and most important, PROFIT, it is very arguably the best console out there.

Just because each console is the premier console of their respective companies does not make them direct competitors. As for the DS and PSP, yes, I feel they are closer in competition than the new consoles, although they definitely are geared more towards different demographics, however the overlap is present.

And don't put words into my mouth. I never said anything about processor speed or any bull like that. Apparently that's what you think since you've decided to bring it up.

I also did not bring up any arguements about which console is the "best". I never said the Wii wasn't a valid entry in this generation. I just commented on the validity of directly comparing Wii sales to that of the 360 and PS3.


RE: Just 20GB more?
By encryptkeeper on 7/10/2007 9:52:54 AM , Rating: 1
I never said anything about processor speed or any bull like that.

Really? So why then, by your reasoning are they in different categories? Is it controllers? Target audience? If you ask me, the Wii is targeted to a larger percentage of the population, which is a much smarter move business-wise.

I also did not bring up any arguements about which console is the "best".

Oh REALLY? Well let's go back to the original post...

No need to get testy with us 360 fanboys.

Sounds to me like you just flip-flopped your story.

I never said the Wii wasn't a valid entry in this generation.

Again, lets look at the original post.

I cannot understand why people continue to put the Wii in the same class of next-gen competition as the 360 and PS3.

You say right here, that you think the Wii isn't a valid entry in this generation. Please don't attempt to deny things you say right in your post.


RE: Just 20GB more?
By bkm32 on 7/11/2007 4:00:18 PM , Rating: 1
"Blurredvision" for a reason. I guess the Sega Saturn and Dreamcast tanked for no reason at all.


RE: Just 20GB more?
By afkrotch on 7/28/2007 10:07:41 PM , Rating: 2
I can never understand how ppl call the Wii cheap. The damn thing has less power than the original Xbox, yet cost over double the price. For what? A gimmicky controller?

That'd be like Nvidia putting out a Geforce 6800 Ultra with three DVI ports and charging $500 for it.

I also wouldn't call it the best console out there. I wouldn't call any of the current gen consoles the best. The best would be the PS2 right now. Lowest price (for consoles that are still being produced), cheap to develop for, largest install base, and thousands of game titles to choose from and it's still increasing every month. Not only that, but the games you buy for the PS2 can be used on the PS3 (sort of with the EE-less versions). There's also the slew of modchips available for the system and plenty of titles out there on the net.


RE: Just 20GB more?
By ObscureCaucasian on 7/10/2007 12:04:32 AM , Rating: 2
"BTW, no console maker has had a price drop of $100 less than 1 year after its release"

Check your facts buddy, the original Xbox had a $100 price cut earlier in it's life cycle than the PS3 did. It only took the Xbox 181 days to go from $300 to $200.

Please don't just make up statics.


RE: Just 20GB more?
By bkm32 on 7/11/2007 4:06:04 PM , Rating: 2
Not at retail. You're referring to used systems at EBGames or Gamestop. Peter Moore commented about this very thing and why MS couldn't reduce the price on the XB1 until about 18 months into its lifecycle.

Although you are right about one thing, it was the PS2 that recieved a $100 price cut 8 months into it's lifecycle, first. My bad.

Thanks.


"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki