AMD to Can Single-core, Cut Dual-core Prices on Monday
July 7, 2007 2:06 AM
comment(s) - last by
Bruised but not broken, AMD fires off another volley of price cuts across Core 2 Duo's bow
With only a month until the most anticipated AMD product launch in five years, the company is pulling out all the stops to get competitive before the Back to School buying season.
The AMD-Intel price war, now almost into its second year, was cited as one of the contributing factors to the $611 million dollar loss AMD posted in the fiscal first quarter of 2007. Following that loss came
a 400 employee headcount reduction
$2.2 billion cash-for-stock deal
Almost immediately after posting its Q1 loss, Mercury research declared that Intel managed to recapture all of AMD's marketshare gains from 2006
in the first three months of 2007
. JP Morgan directly attributed the Intel traction due to aggressive pricing.
Effective Monday, July 9, 2007, AMD will enforce the following pricing among its channel:
AMD Athlon 64 X2 Pricing
With these new prices cuts, AMD will also significantly trim its retail CPU portfolio. All single-core Athlon and Sempron models currently in the channel will officially reach end-of-life status (EOL). The ultra-low cost Athlon 64 3500+, Athlon 64 3200+, Sempron 3500+ and Sempron 3200+ will continue to exist in high growth markets: Brazil, Russia, India and China.
In addition, the Athlon 64 X2 3800+ and 3600+, currently priced at $79 and $69 respectively, will also reach EOL status.
AMD roadmaps confirmed that other low-cost single-core processor families like
have already been phased out
, just three months after launch. The company is still slated to introduce its 65nm Sparta family, based on the K8 architecture, in September 2007.
The company's next-generation architecture, occasionally dubbed K10, will officially launch
the last week of August for server platforms
, and sometime
late in the holiday season for desktops
. AMD has not issued pricing notifications on these processors yet.
AMD fired the first volley at the Intel price war when the company
dramatically slashed processor prices
-- just days before the Intel Core 2 Duo launch. Since then, both companies reduced pricing of last year's products to less than 33% of last year's street price.
Memos released to
from AMD distributors confirm that the July 9 AMD price cuts are directly aimed at pre-empting the
July 22 Intel price cuts
. These upcoming Intel price cuts will cut current Intel quad-core almost in half.
This article is over a month old, voting and posting comments is disabled
RE: can they?
7/9/2007 11:01:01 PM
Then again...maybe AMD's 65 nm process really isn't up to snuff. I just remembered AMD had a 2.0 GHz 90 nm 35 W Athlon X2. For the 65 nm process equivalents BE-2300 and 2350/1.9 and 2.1 GHz respectively, the TDP is listed as 45 W. More power for equivalent clock speeds on a smaller process? That's not the direction it is supposed to go.
Oh well..it's time to wait and see what happens over the next 8-12 months now...
“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls
AMD Cancels "Lima"
July 2, 2007, 5:07 PM
AMD to Launch "Barcelona" Slow this August
June 29, 2007, 5:40 AM
Intel Readies Price Cuts For Quad-core Desktop, Server Processors
May 15, 2007, 6:52 PM
AMD to Cut More Than 400 Jobs
May 11, 2007, 4:52 PM
AMD Claims Quad-core Desktop CPUs Ready for Christmas
May 10, 2007, 3:11 PM
SanDisk Unveils Pricey iXpand USB 2.0/Lightning Drive to Expand iPhone, iPad Storage
November 13, 2014, 2:29 PM
HP's 15.6" Omen Gaming Laptop is Incredibly Thin, Powerful
November 4, 2014, 10:34 AM
Tim Cook Touts Apple’s Product Portfolio, Performance in Letter to Employees
October 21, 2014, 8:05 AM
Lenovo Once Again The Top Global PC Maker, Apple Takes 50% of PC Profits
October 9, 2014, 7:46 AM
It’s Official: HP to Split Into Two Business Units
October 6, 2014, 8:14 AM
Quick Note: HP Plans to Split PC, Enterprise Units
October 5, 2014, 4:31 PM
Most Popular Articles
Wal-Mart: Miss Thanksgiving, Get Xbox One + Master Chief Collection for $299
November 17, 2014, 9:40 PM
Nokia Lumia 635 LTE Windows Phone is Only $40 at Best Buy on Black Friday
November 18, 2014, 11:59 AM
Sweden Mulls Labelling "Sexist" Video Games in the Wake of Gamergate
November 17, 2014, 2:00 PM
It's Official: Twitter is Profitable "Junk"
November 16, 2014, 10:45 PM
Austrian Pilots Call Surface 3 Pro Flight Bag a "Dream Come True"
November 14, 2014, 2:00 PM
Latest Blog Posts
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information