AMD to Can Single-core, Cut Dual-core Prices on Monday
July 7, 2007 2:06 AM
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Bruised but not broken, AMD fires off another volley of price cuts across Core 2 Duo's bow
With only a month until the most anticipated AMD product launch in five years, the company is pulling out all the stops to get competitive before the Back to School buying season.
The AMD-Intel price war, now almost into its second year, was cited as one of the contributing factors to the $611 million dollar loss AMD posted in the fiscal first quarter of 2007. Following that loss came
a 400 employee headcount reduction
$2.2 billion cash-for-stock deal
Almost immediately after posting its Q1 loss, Mercury research declared that Intel managed to recapture all of AMD's marketshare gains from 2006
in the first three months of 2007
. JP Morgan directly attributed the Intel traction due to aggressive pricing.
Effective Monday, July 9, 2007, AMD will enforce the following pricing among its channel:
AMD Athlon 64 X2 Pricing
With these new prices cuts, AMD will also significantly trim its retail CPU portfolio. All single-core Athlon and Sempron models currently in the channel will officially reach end-of-life status (EOL). The ultra-low cost Athlon 64 3500+, Athlon 64 3200+, Sempron 3500+ and Sempron 3200+ will continue to exist in high growth markets: Brazil, Russia, India and China.
In addition, the Athlon 64 X2 3800+ and 3600+, currently priced at $79 and $69 respectively, will also reach EOL status.
AMD roadmaps confirmed that other low-cost single-core processor families like
have already been phased out
, just three months after launch. The company is still slated to introduce its 65nm Sparta family, based on the K8 architecture, in September 2007.
The company's next-generation architecture, occasionally dubbed K10, will officially launch
the last week of August for server platforms
, and sometime
late in the holiday season for desktops
. AMD has not issued pricing notifications on these processors yet.
AMD fired the first volley at the Intel price war when the company
dramatically slashed processor prices
-- just days before the Intel Core 2 Duo launch. Since then, both companies reduced pricing of last year's products to less than 33% of last year's street price.
Memos released to
from AMD distributors confirm that the July 9 AMD price cuts are directly aimed at pre-empting the
July 22 Intel price cuts
. These upcoming Intel price cuts will cut current Intel quad-core almost in half.
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RE: No hope...
7/9/2007 10:41:23 AM
and although you make some very good points, i find it ironic that the original topic you replied to was talking about the enthusiast market not counting for much.
You cannot always look at the numbers either, or if you look at the real numbers of the past 5 years where amd has had a cpu that was faster and cheaper than intel, amd would have a lot more market share and up until c2d intel would have been the one running away with their tails between their legs. But this was the case, why? intel has a hell of a lot more resources, this is the exact reason why these numbers can not always be looked at.
When c2d came out i have no doubt in my mind intel forced the big pc makers to use and market their chips exclusively or much more in their mid to high end systems or they would not offer price reductions, hurting them if another company took the intel deal.
so i guess in the end, all i want to get out there is that as long as intel has at least a comparable product to amd they will have a high market share (not necessarily higher than amd, but never as long as amd is now) , whether or not they hold the performance crown or not.
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