AMD to Can Single-core, Cut Dual-core Prices on Monday
July 7, 2007 2:06 AM
comment(s) - last by
Bruised but not broken, AMD fires off another volley of price cuts across Core 2 Duo's bow
With only a month until the most anticipated AMD product launch in five years, the company is pulling out all the stops to get competitive before the Back to School buying season.
The AMD-Intel price war, now almost into its second year, was cited as one of the contributing factors to the $611 million dollar loss AMD posted in the fiscal first quarter of 2007. Following that loss came
a 400 employee headcount reduction
$2.2 billion cash-for-stock deal
Almost immediately after posting its Q1 loss, Mercury research declared that Intel managed to recapture all of AMD's marketshare gains from 2006
in the first three months of 2007
. JP Morgan directly attributed the Intel traction due to aggressive pricing.
Effective Monday, July 9, 2007, AMD will enforce the following pricing among its channel:
AMD Athlon 64 X2 Pricing
With these new prices cuts, AMD will also significantly trim its retail CPU portfolio. All single-core Athlon and Sempron models currently in the channel will officially reach end-of-life status (EOL). The ultra-low cost Athlon 64 3500+, Athlon 64 3200+, Sempron 3500+ and Sempron 3200+ will continue to exist in high growth markets: Brazil, Russia, India and China.
In addition, the Athlon 64 X2 3800+ and 3600+, currently priced at $79 and $69 respectively, will also reach EOL status.
AMD roadmaps confirmed that other low-cost single-core processor families like
have already been phased out
, just three months after launch. The company is still slated to introduce its 65nm Sparta family, based on the K8 architecture, in September 2007.
The company's next-generation architecture, occasionally dubbed K10, will officially launch
the last week of August for server platforms
, and sometime
late in the holiday season for desktops
. AMD has not issued pricing notifications on these processors yet.
AMD fired the first volley at the Intel price war when the company
dramatically slashed processor prices
-- just days before the Intel Core 2 Duo launch. Since then, both companies reduced pricing of last year's products to less than 33% of last year's street price.
Memos released to
from AMD distributors confirm that the July 9 AMD price cuts are directly aimed at pre-empting the
July 22 Intel price cuts
. These upcoming Intel price cuts will cut current Intel quad-core almost in half.
This article is over a month old, voting and posting comments is disabled
RE: can they?
7/9/2007 10:37:26 AM
> "AMD won't fall unless a third competitor such as IBM enter the market."
Exactly. If AMD appears to be in serious danger, Intel will certainly prop them up with a few price increases of their own. It's to Intel's advantage to maintain at least one small, easily outmaneuvered competitor in the market; it lets them avoid a large degree of antitrust heat which would otherwise surface.
RE: can they?
7/9/2007 11:35:46 PM
"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser
AMD Cancels "Lima"
July 2, 2007, 5:07 PM
AMD to Launch "Barcelona" Slow this August
June 29, 2007, 5:40 AM
Intel Readies Price Cuts For Quad-core Desktop, Server Processors
May 15, 2007, 6:52 PM
AMD to Cut More Than 400 Jobs
May 11, 2007, 4:52 PM
AMD Claims Quad-core Desktop CPUs Ready for Christmas
May 10, 2007, 3:11 PM
Quick Note: QNAP Announces $129 QGenie 7-in-1 NAS for Mobile Users
July 14, 2014, 9:32 AM
Apple Launches 21.5” iMac with 1.4GHz Core i5 Processor Priced at $1,099
June 18, 2014, 8:07 AM
Lowe's "Holoroom" Brings Holodeck, Home Improvement Dreams Closer to Reality
June 13, 2014, 9:06 AM
Intel to Broaden Market for Fanless Tablets, Ultrabooks with 14nm Intel Core M
June 3, 2014, 10:42 AM
ZOTAC Announces Four New Silent ZBOX Mini-PCs
June 2, 2014, 9:21 AM
ZOTAC Announces Funky ZBOX Sphere OI520 Series
May 22, 2014, 8:20 PM
Most Popular Articles
Microsoft Kills Entertainment Unit, May Shelve Flagship Lumia "McLaren"
July 18, 2014, 7:40 PM
Boeing 777 Malaysian Airlines Flight 17 Crashes in Ukraine
July 17, 2014, 1:00 PM
FBI Report Suggests That Self-Driving Cars Could Be Used as Rolling Bombs
July 16, 2014, 11:02 AM
Tesla Confirms “Model III” EV with 200+ Mile Range, Blames Ford for Missed "SEX"
July 15, 2014, 9:12 PM
Google Signs Controversial Deal With Pharmaceutical Giant Novartis
July 16, 2014, 7:32 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information