Print 79 comment(s) - last by Webgod.. on Jul 15 at 10:50 PM

Bruised but not broken, AMD fires off another volley of price cuts across Core 2 Duo's bow

With only a month until the most anticipated AMD product launch in five years, the company is pulling out all the stops to get competitive before the Back to School buying season.

The AMD-Intel price war, now almost into its second year, was cited as one of the contributing factors to the $611 million dollar loss AMD posted in the fiscal first quarter of 2007.  Following that loss came a 400 employee headcount reduction and a $2.2 billion cash-for-stock deal.

Almost immediately after posting its Q1 loss, Mercury research declared that Intel managed to recapture all of AMD's marketshare gains from 2006 in the first three months of 2007.  JP Morgan directly attributed the Intel traction due to aggressive pricing.

Effective Monday, July 9, 2007, AMD will enforce the following pricing among its channel:

AMD Athlon 64 X2 Pricing

July 9








With these new prices cuts, AMD will also significantly trim its retail CPU portfolio.  All single-core Athlon and Sempron models currently in the channel will officially reach end-of-life status (EOL).  The ultra-low cost Athlon 64 3500+, Athlon 64 3200+, Sempron 3500+ and Sempron 3200+ will continue to exist in high growth markets: Brazil, Russia, India and China.

In addition, the Athlon 64 X2 3800+ and 3600+, currently priced at $79 and $69 respectively, will also reach EOL status.

AMD roadmaps confirmed that other low-cost single-core processor families like Lima have already been phased out, just three months after launch. The company is still slated to introduce its 65nm Sparta family, based on the K8 architecture, in September 2007. 

The company's next-generation architecture, occasionally dubbed K10, will officially launch the last week of August for server platforms, and sometime late in the holiday season for desktops.  AMD has not issued pricing notifications on these processors yet.

AMD fired the first volley at the Intel price war when the company dramatically slashed processor prices -- just days before the Intel Core 2 Duo launch.  Since then, both companies reduced pricing of last year's products to less than 33% of last year's street price.

Memos released to DailyTech from AMD distributors confirm that the July 9 AMD price cuts are directly aimed at pre-empting the July 22 Intel price cuts.  These upcoming Intel price cuts will cut current Intel quad-core almost in half.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: No hope...
By imaheadcase on 7/8/2007 2:13:17 PM , Rating: -1
by hardwareking on July 8, 2007 at 9:50 AM

i wudn't mind getting the x2 6000+ after the price cut,if they had a really good motherboard out

but with the $266 quad just round the corner,i wudn't bother and basically i wud recommend other people to wait too

You can spell out "motherboard" and "recommend", but you can't spell out would or wouldn't? That is just sad.

RE: No hope...
By RjBass on 7/9/2007 12:16:18 AM , Rating: 3
People who constantly point out others spelling mistakes and grammar mistakes on the Internet either need to really get a life, or sell the lame one that they have and move onto something else.

RE: No hope...
By SandmanWN on 7/9/2007 9:46:26 AM , Rating: 1
So pushing people to use better grammar is a bad thing? lol

RE: No hope...
By omnicronx on 7/9/2007 10:44:42 AM , Rating: 2
sure is, i h@ve @ r1ght t0 t@1k 1n l337 5p33k 1f I w@nt.
screw grammar =D

RE: No hope...
By SandmanWN on 7/9/2007 10:33:59 PM , Rating: 2
Then you also deserve to be corrected and get made fun of just the same.

RE: No hope...
By wordsworm on 7/11/2007 11:17:44 AM , Rating: 2
The irony of people's rants against others' use of English is that whilst berating they betray their own inadequate grasp of English.

"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay

Copyright 2015 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki