Print 19 comment(s) - last by HotdogIT.. on Jul 6 at 11:35 AM

Xbox 360 Elite is black
Japan to get upgraded Xbox 360 in October

The Xbox 360 Elite is set to launch in Japan on October 11, months after the North American release.

The improved version of the Xbox 360 console, with the added features of HDMI output and a 120GB hard drive, is distinguished from its previous, lesser versions by an all-black finish and matching accessories. The Xbox 360 Elite model launched in the U.S. in late April and in Canada in early May.

“Xbox 360 Elite joins the ranks of our Core and Pro offerings that provide consumers with the flexibility to purchase the version of Xbox that best fits their unique needs,” said Peter Moore, the head of Microsoft's Interactive Entertainment Business, for the U.S. launch. “Xbox 360 Elite joins the ranks of our Core and Pro offerings that provide consumers with the flexibility to purchase the version of Xbox that best fits their unique needs.”

Although Japanese gamers have to wait Xbox 360 Elite much longer for the upgraded console to arrive, they will be getting a considerable break on the price over their North American counterparts. The Xbox 360 Elite is set to retail in Japan for 47,800 yen, or about $389. In the U.S., the Xbox 360 Elite retails for $479.

It remains to be seen whether or not the improved features or relatively better value price of the Xbox 360 Elite will be enough to entice Japanese gamers to Microsoft’s console – which so far is ineffective in that country. Sales of Xbox 360 in Japan appear to be boosted by only the release of Japanese-made RPGs such as Blue Dragon and Trusty Bell/Eternal Sonata.

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By hadifa on 7/5/2007 8:36:11 AM , Rating: 2
Just don't expect lines to be formed. Xbox will have a hard time conquering the video game capital even if it didn't have a hardware failure problem.

They price it as low as possible, bring high profile game designers with exclusive titles on board and even bring next gen ,high def games 1 year earlier than competitors in a country with one of the highest HD penetration and still not much lick.

RE: Lines
By Michael Hoffman on 7/5/2007 3:14:57 PM , Rating: 2
Microsoft is simply trying to compete with Nintendo and Sony on the competitive Japanese game market.

RE: Lines
By hadifa on 7/5/2007 7:32:15 PM , Rating: 2
Microsoft is simply trying...

Yes it does and I am not criticizing that. I am merely pointing out that despite all the trying, the results are bleak at best.

RE: Lines
By rudy on 7/6/2007 12:47:00 AM , Rating: 2
Yeah they are wasting their time, MS should have been smarter and just shot for dominating markets with patriotic interest in any console. Go for the markets no one is paying attention too like south korea and europe try to absolutely win hands down in those markets and just leave japan then when they have that settled and profitable make another stab at japan perhaps in another generation of consoles. There are so many developing markets like China and india as well that they should have focused on. The japanese know best what japanese people want it makes no sense to try to beat them at their own game.

RE: Lines
By EndPCNoise on 7/5/2007 3:53:06 PM , Rating: 2
360 sales have been dropping every month to their current sorry Game Cube levels of 155,000 May '07.

MS fanboys brag that the 360 is nearly twice the sales of the PS3, at 155,000 and 82,000 respectively. However, 155,000 units is nothing to be bragging about. Having double the sales of the the last place system is nothing to get excited over.

MS originally had a sales target of 15 million units by June '07. MS saw they would not meet this projection, and reduced their sales target down to 12 million units by June '07. Despite the good sales of the Elite system in the U.S., I believe MS will still miss their lowered sales target of 12 million units by June '07.

MS has done NOTHING to address consumers' concerns regarding the reliability issues of the 360. Consumers 360 reliability fears will only continue to grow worse as word of mouth, forums, articles, and rumors go unanswered and unaddressed by MS.

Please refer to this link for a history of U.S. console sales:

RE: Lines
By EndPCNoise on 7/5/2007 3:58:22 PM , Rating: 5
Everyone talks about price, games, HD-DVD vs. Blu Ray, overall value, etc., but everyone tries to ignore " the big pink elephant in the room " XBOX 360 reliability problems!

RE: Lines
By Araxen on 7/5/2007 4:15:42 PM , Rating: 2
Yep, I have held off my purchase of a 360 till all this faulty 360 stuff has been fixed. I've never had a system die on me. They should last the life of it's cycle for the most part and I will not buy a console with a 2 year life especially at $400+.

RE: Lines
By EndPCNoise on 7/6/2007 12:58:49 AM , Rating: 2
UPDATE: Microsoft Extends Warranty of Xbox 360's Afflicted With RROD to Three Years, Offers Apology

RE: Lines
By Slaimus on 7/5/2007 5:33:24 PM , Rating: 2
It is all about the games. If you look at the 360 lineup, very few of them are targeting the Japanese audience.

You are right about needing high profile exclusives. I remember reading that sales jumped on the days DOA4 and Idolmaster were released.

RE: Lines
By EndPCNoise on 7/5/2007 6:05:10 PM , Rating: 2
Slaimus: It is all about the games.

I think most people here are reasonably happy with the 360's game selection here in the U.S., and yet 360 sales have been steadily declining since Jan. '07. Many people here have said they would love to purchase a 360, and yet they wait.

How would Slaimus explain this dilemma?

RE: Lines
By West on 7/5/2007 11:12:11 PM , Rating: 2
In order for xbox360 to succeed in Japan:
- Get some big name games, the final fantasies, the dragon quests
- Fix the drive noise. The Japanese house is a tiny - you eat, sleep, and play games in the same room. Sometimes the whole family does.
- Advertise more, get rid of the bad xbox1 rep.

RE: Lines
By HotdogIT on 7/6/2007 11:35:29 AM , Rating: 2
- Get some big name games, the final fantasies, the dragon quests

Change that to:

- Get some big name games, the final fantasies, the dragon quests, and HENTAI

and you're good to go.

By Sunday Ironfoot on 7/5/2007 10:45:48 AM , Rating: 2
When will europe get their elites? And will it be .65nm?

RE: Europe?
By Fusible on 7/5/2007 11:44:20 AM , Rating: 3
Not sure of release date for EU. But 65nm production suppose to start in August, and be used in productions in new machines by September.

RE: Europe?
By bkm32 on 7/5/2007 2:38:31 PM , Rating: 3
This is a great point. Why is MS ignoring the EU and AUS. The X360 actually has a pretty loyal following in these two regions. The Elite would make be a bigger splash there than in Japan that's for sure, especially in the EU where HD-DVD appears to be taking off.

MS pull your head out. You are making three critical mistakes.

First, make all X360s the Elite configuration (i.e. better chipset configuration, HDMI, quieter DVD drive).

Second, eliminate the Core version and price drop the Pro $249.99, Elite to $379.99 (alternative, keep the price on the Elite the same, but include a game and some XBLA DLs), and globally drop the price of the external HD-DVD drive to $119.99.

HD-DVD drive @ $119.99
+ Elite @ $379.99
= $599.98 ($0.01 cheaper than the PS3).

Third, fix the manufacturing issues at the design level, quickly (read "now").

RE: Europe?
By Ryanman on 7/5/2007 5:41:49 PM , Rating: 2
The drive is the same on the elite and the core/premium. It's loud.
The 360, in my opinion, (if you don't get a lemon) is pretty much amazing. The graphics are almost up to par with the PS3 with a much better software catalog.

Whoop De Freakin Doo!
By hubajube on 7/5/07, Rating: 0
RE: Whoop De Freakin Doo!
By piroroadkill on 7/5/2007 1:26:51 PM , Rating: 2
... and HDMI

The big copycat
By cuteshox on 7/5/2007 3:59:21 PM , Rating: 2
This direction that Microsoft is taking is simply a vindication of what Sony has been doing right with the Playstation 3 from the beginning. It's too copycat to be ingored.

First the color, then the bigger hard drive, lastly HDMI. Doesn't Microsoft have any originality whatsoever? At least Nintendo is very original.

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