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Apple and AT&T score big with iPhone launch

Everyone knew that the iPhone was going to be big from the moment it was announced in early January. Apple CEO Steve Jobs hailed the device as the ultimate in mobile communications given that it could function as a phone, a mobile Internet device and as an iPod.

As the months progressed, the hype mushroomed even though the iPhone lacked a user-replaceable battery, physical keyboard, expansion slot, voice dialing, A2DP, MMS, iChat, flash support, copy and paste ability and video recording -- not to mention that the iPhone was tied solely to AT&T.

It appears that all of the minuses stacked against the iPhone weren't enough to phase buyers who lined up days in advance to purchase the latest "it device" from Cupertino. Not even the $499 (4GB) and $599 (8GB) price tags were enough to keep Apple from selling around 525,000 iPhones from 6:00 PM Friday evening through close of business on Sunday.

Nearly all of AT&T's stores were depleted of iPhone stock by Saturday whereas Apple's retail stores are currently faring much better (you can check iPhone availability here).

Apple's iPhone launch didn't go off glitch free, however. Many users complained of activation problems with iPhone. The iPhone can be activated through iTunes and the steady rush of users scrambling to activate their phones overloaded AT&T's servers.

"We are working on any issues on an individual basis with customers who were impacted," said Michael Coe, a representative for AT&T.

AT&T spokesman Mark Siegel noted that a "small percentage" of customers were having activation issues. "Our first priority is to get them up and rolling as quickly as we can," Spiegel continued.

For its part in the matter, an Apple spokesman simply said "There are a small percentage of iPhone customers who have had a less than perfect activation experience."



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RE: In 1 years time
By MADAOO7 on 7/2/2007 10:10:46 PM , Rating: 2
The iPod's successs has everything to do with this cellphone being successful. I used the reference to exemplify brand loyalty and recognition. The iPod created a generation of consumers who know Apple as a trusted household name. People who love the iPod immediately are drawn to any new product that Apple comes out with. The same goes with Sony or any electronic company...if I had a great experience with a Sony Camera, I'm certainly more prone to look at Sony HDTV's, even if they happen to be more expensive. The point you made about Apple having less than 1% marketshare in cellphones has nothing to do with anything. Of course they don't - the phone has been out for only 72 hours!

With that said, you make a very valid point about the battery.



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