Blu-ray Disc Association to give five free movies to new owners

Perhaps in an effort to match the promotions from the HD DVD camp, or just to help its cause in the ongoing format war, the Blu-ray Disc Association is offering new owners of Blu-ray Disc players five free movies.

The offer will be in effect between July 1 and September 30, which is a bit of a downer for early adopters, but a considerable incentive for those on the fence regarding which format to invest in (or for HD DVD owners to go format-neutral).

Interestingly enough, the deal applies to the PlayStation 3 as well, further legitimizing the games console as an able and respectable Blu-ray movie player. Unlike the previous generation of Blu-ray players, however, Sony’s game console isn’t the cheapest way into the format. Sony’s second-generation standalone BDP-S300 is currently on the market for $499 – $100 less than the PS3.

Sony players aren’t the only ones eligible for the offer; players from Panasonic, Philips, Pioneer and Samsung also qualify.

Although there are hundreds of Blu-ray movies on the market, consumers may only choose five movies out of a selection of 21. Furthermore, the five movies selected must be from different categories as determined on the offer form (pictured right).

Sadly, the offer does not apply to residents outside the U.S. More details will be available at when the offer launches.

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