Perhaps in an effort to match the promotions from the HD
DVD camp, or just to help its cause in the ongoing format war, the Blu-ray Disc
Association is offering new owners of Blu-ray Disc players five free movies.
The offer will be in effect between July 1 and September 30,
which is a bit of a downer for early adopters, but a considerable incentive for
those on the fence regarding which format to invest in (or for HD DVD owners to
Interestingly enough, the deal applies to the PlayStation 3
as well, further legitimizing the games console as an able and respectable
Blu-ray movie player. Unlike the previous generation of Blu-ray players,
however, Sony’s game console isn’t the cheapest way into the format. Sony’s second-generation
standalone BDP-S300 is currently on the market for $499 – $100 less than
Sony players aren’t the only ones eligible for the offer;
players from Panasonic, Philips, Pioneer and Samsung also qualify.
Although there are hundreds of Blu-ray movies on the market,
consumers may only choose five movies out of a selection of 21. Furthermore,
the five movies selected must be from different categories as determined on the
offer form (pictured right).
Sadly, the offer does not apply to residents outside the
U.S. More details will be available at www.bluraysavings.com
when the offer launches.
quote: Sony BMG Music Entertainment, Inc. is the result of a 50/50 joint venture between Sony Music Entertainment (part of Sony) and BMG Entertainment (part of Bertelsmann)