The online battle between Blockbuster and Netflix has come to an end.
The patent litigation the two companies have been involved in since April 2006
ended yesterday -- details of the settlement are considered confidential.
The dispute sparked when Netflix accused
Blockbuster of copying its "method for subscription-based online
rental that allows subscribers to keep the DVDs they rent for as long as they
wish without incurring any late fees, to obtain new DVDs without incurring
additional charges and to prioritize and reprioritize their own personal
dynamic queue--of DVDs to be rented."
Blockbuster in turn filed a motion to dismiss the injunction
brought forth by Netflix and filed an anti-trust case
of its own against Netflix.
"As a result of NetFlix's purported monopolistic
conduct, Blockbuster may be forced out of the market, which would cede to
Netflix virtually complete control of the online-DVD market," said US
District Judge William Alsup in August.
Blockbuster added more fuel to the fire during the 2006
holiday season when it gave
Netflix subscribers free rentals in exchange for their tear-off address
"We want these movie fans to experience getting the
movies they want without the wait so they never have to be without a movie,
just like Blockbuster Total Access subscribers," said Blockbuster Chairman
and CEO John Antioco during the promotion.
quote: If only other people had just stood back and marvelled at the Ford Model T and not tried to emulate them the world would be a much better place;