Nintendo recently overtook Sony in market share as the
company became one of the 10 most valuable companies in Japan. The
Nintendo Wii continues to consistently outsell the
PlayStation 3 in all markets, even though Sony has eight times more revenue
"Nintendo's strength is its ability
to create a new market," said Takeshi Koyama, Mizuho Securities Co.
Nintendo sold 338,000 Wii consoles on the U.S. market in May, compared to just
81,600 PlayStation 3 consoles sold by Sony. Microsoft sold 154,900 game
consoles in the same time period. To help further boost U.S. sales in the
future, Nintendo announced plans to relocate its U.S. marketing and public relations
sector to Silicon
Valley and New York.
So far this year, the Wii outsold the PS3 2 to 1 on the U.S. market and 3 to 1
in Japan, according to NPD and Enterbrain.
Sony hopes to boost PlayStation 3 interest by promising at least 380
new PS3 titles this fiscal year -- boosting the game catalog to at least
500 titles. Along with the higher price tag than the Wii, a lack of
appealing games is another reason cited for poor PS3 sales.
"We want to meet market expectations with expansion of our DS and Wii
sales," said Ken Toyoda, Nintendo spokesman.
Joining the top 10 valuable lists catapults Nintendo into the ranks of companies
such as Toyota, Honda and Canon.