Microsoft today announced updates to its Internet Protocol
Television (IPTV) platform. The company first decided to rename the platform to
"Microsoft Mediaroom" to better represent the vast multimedia aspects
currently present and which are due to come in the future.
When it comes to the feature set of Mediaroom, Microsoft added Personal Media Sharing, the Multimedia Application Environment and
Enhanced MultiView. Personal Media Sharing gives users access to pictures and
digital music on networked PCs through your television. The Multimedia
Application Environment allows service providers to provide added value to
customers such as dynamic video-on-demand and games. Enhanced MultiView allows
for picture-in-picture along with multiple camera angles to be displayed on the
television screen at once.
"Microsoft is committed to providing our IPTV customers
with the very best software platform so they can take full advantage of their
intelligent, two-way IP networks, and begin deploying richer and more
personalized TV and connected entertainment experiences," said Enrique
Rodriguez, corporate VP of Microsoft's TV. With personal media sharing and new
application development capabilities, Microsoft Mediaroom brings the consumer
television experience to a new level, enabling the best in TV, plus access to
all your media in one place."
"By leveraging Microsoft Mediaroom as an ingredient
brand, service providers can take advantage of the worldwide awareness,
positive attributes and consumer preference for Microsoft-based
solutions," Christine Heckart, general manager of worldwide marketing for
In addition, Microsoft also released its Mediaroom
Application Development toolkit to allow third-party developers to create
feature-rich applications and interactive services for consumers.
Microsoft is also hard at work on bringing IPTV to the Xbox
360 platform. IPTV works with all versions of the
Xbox 360 and will likely be ready in time for the Fall Dashboard Update.