backtop


Print 73 comment(s) - last by plewis00.. on Jun 19 at 1:51 AM

The iPhone is helping AT&T while hurting the phone company's competition

Even though the iPhone does not launch for 11 days, the hype surrounding the latest Apple gadget continues to explode.  More than 64 percent of American users and 56 percent of British mobile phone users have at least heard of the iPhone. 

While the iPhone will be an expensive product -- priced at $499 and $599 for the 4GB and 8GB model respectively-- and users will have to sign an exclusive contract with AT&T, many consumers seem unfazed.  According to a study done by M:Metrics, almost 1 in 10 mobile phone users in the United States have "a strong interest" in purchasing an iPhone.  Of the 11,064 people polled for the study, 67 percent are subscribers of a service besides AT&T. 

Further research suggests that as many as 19 million Americans are interested in purchasing an iPhone.

"This is an early indication that AT&T's strategy to use the device to lure customers from competitors could play off," said Mark Donovan, M:Metrics senior analyst.

Analysts also expect AT&T iPhone users will spend an additional $20 per month on data service charges that average AT&T subscribers do not use.

Apple and AT&T have an exclusive agreement for at five years, meaning people wanting the iPhone will be forced to use AT&T.  Analysts expect T-Mobile and Sprint Nextel to be hurt most by the deal.

Apple plans to have up to 3 million iPhones for the scheduled launch on June 29.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

By crystal clear on 6/19/2007 1:35:38 AM , Rating: 2
Nokia,LG,HTC etc are all ready to introduce their competing version very soon,as a matter of fact HTC has already done so.
Read their press release-

The HTC Touch is the first device to feature TouchFLO™, the new underlying touch screen technology developed by HTC. Consumers simply sweep their finger up the display to launch an animated, three-dimensional interface comprising three screens: Contacts, Media and Applications. The interface can be spun by swiping a finger right or left across the display, providing efficient access to the features consumers use most. TouchFLO™ also enhances finger touch scrolling and browsing of Web pages, documents, messages and contact lists.

Leveraging the broad functionality of Windows Mobile® 6 Professional, the HTC Touch™ includes Outlook Mobile, Office Mobile, Windows Live™ and the capabilities to run thousands of third-party applications. Users can surf the web with Internet Explorer®, send and receive emails, chat on Messenger and send files to their own web space through Windows Live™. Other HTC Touch™ details include


Availability The HTC Touch™ is now available in the United Kingdom and will be released later this month in Asia and throughout Europe. The North and Latin American version of the HTC Touch™ will be available in the second half of 2007.

http://www.htc.com/press_room/03-press-070605.htm

1)Apple should not commit the same mistake Sony did for PS3-
"they simply PRICED themselves OUT of the market".

2)The Price war is about to start-Apple ! CUT your prices ! or the competition will Cut YOU OUT of the market.

3)Apple is a newcomer in the field of Cellphones & competing with highly experienced & very powerful competitors.
They can/will bring a similar competing product that can be priced at half the iPhone price tags.
Plus they have a huge established marketing network with very developed infrastucture & support services.

There is nothing EXCLUSIVE about the iPhone or Apple-life will be very hard for Apple.




"Death Is Very Likely The Single Best Invention Of Life" -- Steve Jobs

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki