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The iPhone is helping AT&T while hurting the phone company's competition

Even though the iPhone does not launch for 11 days, the hype surrounding the latest Apple gadget continues to explode.  More than 64 percent of American users and 56 percent of British mobile phone users have at least heard of the iPhone. 

While the iPhone will be an expensive product -- priced at $499 and $599 for the 4GB and 8GB model respectively-- and users will have to sign an exclusive contract with AT&T, many consumers seem unfazed.  According to a study done by M:Metrics, almost 1 in 10 mobile phone users in the United States have "a strong interest" in purchasing an iPhone.  Of the 11,064 people polled for the study, 67 percent are subscribers of a service besides AT&T. 

Further research suggests that as many as 19 million Americans are interested in purchasing an iPhone.

"This is an early indication that AT&T's strategy to use the device to lure customers from competitors could play off," said Mark Donovan, M:Metrics senior analyst.

Analysts also expect AT&T iPhone users will spend an additional $20 per month on data service charges that average AT&T subscribers do not use.

Apple and AT&T have an exclusive agreement for at five years, meaning people wanting the iPhone will be forced to use AT&T.  Analysts expect T-Mobile and Sprint Nextel to be hurt most by the deal.

Apple plans to have up to 3 million iPhones for the scheduled launch on June 29.



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RE: The i hype...
By michael2k on 6/18/2007 2:15:02 PM , Rating: 2
You bring up the Archos and you think the iPod WASN'T revolutionary?

A comparison then.
October 2001, iPod vs Archos:
http://www.rockbox.org/playerhistory/
Firewire vs USB1.1 (12mb/s vs 1mb/s)
184g vs 340g (twice as heavy, twice as big)
5 buttons vs 9 buttons (much simpler UI on the iPod)
32mb ram vs 2mb ram (faster browse, faster response, longer battery life on iPod)
Integrated LiOn vs 4AA (10 hours vs 'up to 10 hours')

At the time I bought the 2001 iPod and got easily 12 hours with it.

You think the iPod sold 100m based solely on hype? Do you also think Microsoft sold millions of copies of Office or Windows based on hype? Or that the PS2 sold millions of units based solely on hype?

The iPhone may sell hundreds or thousands based on hype, but if the device is truly wonderful, it will sell itself.


"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook

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