backtop


Print 73 comment(s) - last by plewis00.. on Jun 19 at 1:51 AM

The iPhone is helping AT&T while hurting the phone company's competition

Even though the iPhone does not launch for 11 days, the hype surrounding the latest Apple gadget continues to explode.  More than 64 percent of American users and 56 percent of British mobile phone users have at least heard of the iPhone. 

While the iPhone will be an expensive product -- priced at $499 and $599 for the 4GB and 8GB model respectively-- and users will have to sign an exclusive contract with AT&T, many consumers seem unfazed.  According to a study done by M:Metrics, almost 1 in 10 mobile phone users in the United States have "a strong interest" in purchasing an iPhone.  Of the 11,064 people polled for the study, 67 percent are subscribers of a service besides AT&T. 

Further research suggests that as many as 19 million Americans are interested in purchasing an iPhone.

"This is an early indication that AT&T's strategy to use the device to lure customers from competitors could play off," said Mark Donovan, M:Metrics senior analyst.

Analysts also expect AT&T iPhone users will spend an additional $20 per month on data service charges that average AT&T subscribers do not use.

Apple and AT&T have an exclusive agreement for at five years, meaning people wanting the iPhone will be forced to use AT&T.  Analysts expect T-Mobile and Sprint Nextel to be hurt most by the deal.

Apple plans to have up to 3 million iPhones for the scheduled launch on June 29.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: I dont know....
By masher2 (blog) on 6/18/2007 10:14:42 AM , Rating: 4
> "Why not save the $600 for college or buy something nice for your wife/family/mom..."

What if you've already done all the above? Or what if the iPhone being bought IS a "something nice" for a wife, mother, or other family member?

I don't advocate the phone for someone scraping to pay the rent, but many people have far more disposable income than a $499 or $599 phone requires.


RE: I dont know....
By Hare on 6/18/2007 10:29:35 AM , Rating: 4
Thank you! You hit the nail in the head.

I would just like to add something:
quote:
Spending $600 for a phone when you can easily get a free one and get the job done?


What if I said the same thing about cars, you would call me a moron. You could easily get from place a to b with a cheap small car. Why do people buy expensive cars? Because some people want to travel comfortably and/or want high performance. Some even buy a specific car because they want it to represent themselves. Why eat a nice tasty steak when you could just boil some rice and sleep in a cave?


RE: I dont know....
By crystal clear on 6/19/2007 1:50:09 AM , Rating: 2
quote:
What if you've already done all the above? Or what if the iPhone being bought IS a "something nice" for a wife, mother, or other family member?


"something nice" for a wife, mother, would be crystal clear diamond/s .

Diamonds are a women's best friend & Diamonds are forever,

& NOT an iPhone.

iPhone is for kids to show off at school !
"Back to school buying season is about to start"


“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki