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The iPhone is helping AT&T while hurting the phone company's competition

Even though the iPhone does not launch for 11 days, the hype surrounding the latest Apple gadget continues to explode.  More than 64 percent of American users and 56 percent of British mobile phone users have at least heard of the iPhone. 

While the iPhone will be an expensive product -- priced at $499 and $599 for the 4GB and 8GB model respectively-- and users will have to sign an exclusive contract with AT&T, many consumers seem unfazed.  According to a study done by M:Metrics, almost 1 in 10 mobile phone users in the United States have "a strong interest" in purchasing an iPhone.  Of the 11,064 people polled for the study, 67 percent are subscribers of a service besides AT&T. 

Further research suggests that as many as 19 million Americans are interested in purchasing an iPhone.

"This is an early indication that AT&T's strategy to use the device to lure customers from competitors could play off," said Mark Donovan, M:Metrics senior analyst.

Analysts also expect AT&T iPhone users will spend an additional $20 per month on data service charges that average AT&T subscribers do not use.

Apple and AT&T have an exclusive agreement for at five years, meaning people wanting the iPhone will be forced to use AT&T.  Analysts expect T-Mobile and Sprint Nextel to be hurt most by the deal.

Apple plans to have up to 3 million iPhones for the scheduled launch on June 29.



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RE: I dont know....
By xsilver on 6/18/2007 4:25:49 AM , Rating: 2
dont know why you got modded down mate - maybe you sound a bit pompous with your money?

but there are heaps of people that I know that are exactly the same - they have the most bling phones but dont know how to use them and only have it to show off.

when this phone is released in another country - we'll truly see the popularity of the phone. Through sales on ebay and without attachment to at&t.
Personally I dont see it as much more than your standard pda phone with a 4gb or 8gb nano attached.
that is really going to kill your battery, most likly not even getting 1 day use out of it if you're going to put mp3's on it.


"I modded down, down, down, and the flames went higher." -- Sven Olsen

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